155. What It Takes To Run a Big Roofing Company

May 29, 2023

Rackley Roofing COO Michelle Boykin opens up and shares what it looks like to run one of the largest roofing companies in the United States.

This is for you if you’re an owner or an internal leader, and you want to know what it takes to build a real brand for your roofing company and become a local market leader.

Michelle discusses:

  • Story Telling
  • Intentional Brand Building
  • Recruiting & Retaining Top Talent
  • How EOS has transformed their business
  • Why she is involved in different industry organizations

Rackley Roofing is one of the leading commercial roofing companies in the country. They are the official roofing company of the Tennessee Titans, they own a Nascar racing team, and they are a force in the national roofing industry.

Check out Rackley Roofing:

Connect With Michelle On LinkedIn: https://www.linkedin.com/in/michelle-boykin-61600029/

Join our Nailed It! Facebook Group for Roofing Companies:

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