With Google weighing mobile friendly sites more favorably in search engines, and with users expecting a mobile optimized website, Maves Heating & Air Conditioning realized it was time to create an online presence for their 5-year-old business. The goal of the website is to promote the different services Maves Heating & Air Conditioning offers and generate a more consistent flow of quality leads in their service area.
The company has enjoyed success in their local market, largely due to the hard work of owner Chris Cramer. However, Chris was frustrated with the lack of quality leads he was getting from third party lead generation sites, and he knew it was time to take control of his online marketing.
The new website is built on a custom WordPress theme and is fully mobile responsive. This means that it’s optimized for viewing on different monitor sizes, tablets, and smartphones. We spent a lot of time on positioning, messaging, and user flow in order to make it simple for visitors to learn more and take the next step to contact Maves. The new site will serve as a foundation for lead generation and conversion, and will help the company expand.