The old website was coded in HTML and didn’t have a content management system, with which to update and manage the site easily. The site was not mobile friendly, which put it at a disadvantage in search engines, as Google and the other search engines are starting to weigh mobile sites more heavily. Overall, the site looked dated and was in need of both a technical and visual update.
One of our objectives was to stick with a similar layout as the previous site, but improve every aspect of the site at the same time. We began with a cleaner header, added stronger calls to action and custom contact forms, added some industry logos as trust builders, and spent a lot of time on the copy and messaging to communicate their core value propositions more effectively. The website is of course 100% mobile responsive and is optimized for viewing on all tablets and smart phones.