First, a website is your 24/7 storefront where your prospective customers can learn about your business on their own time. And if you set things up the right way, you can even generate leads while you’re working or sleeping. There aren’t many better feelings for a business owner than to check your email and see a bunch of new leads in there that came without you doing much work.
Your website is the only place where your prospective customers can interact with your business and where you can build that Know, Like, and Trust that are so important in service businesses.
At a basic level, when someone is referred to your business, the first thing they are going to do is do a search for you online to learn more about you. What are they looking for? They want to see that you’re a legitimate business, not just a guy in a truck. They want to see what types of services you perform – do you do the type of work they’re looking to have done? And they want to see that you’re trustworthy, in the form of online reviews and testimonials.
Studies show that 82% of consumers trust online reviews as much as a personal recommendation. That’s huge! Your website is the perfect hub to display all of your customer reviews, which make you more trustworthy.
So even if your business is all Word of Mouth (which is fantastic), a website is only going to help you. How many people have been referred to you, but haven’t called you because you either don’t have a website or the site you have does not represent you and your business the way you want it to?
Taking things to the next level, if you’re looking to generate leads from people looking for local plumbers online, a website is your best opportunity to generate those plumbing leads. We don’t recommend relying on third party lead generation sites. While they can help your plumber lead gen efforts, too many companies rely on them exclusively. The problem is that when you stop paying them, you stop getting leads.
On the other hand, if you invest the proper time and money to build up your website so it generates leads on its own, that is an asset you will always own and control. Even if you do use third party lead gen sites, prospective customers still want to click through to your website to learn more about you. If you don’t have your own website, you’re simply leaving money on the table.
The benefits of an awesome website for your plumbing company are immeasurable. Sure, a website is not going to single-handedly change your business overnight. But it is one key part of the puzzle to taking your business to the next level.