Why Is a Website So Important for Your Roofing Business?

Creating and launching a website for your roofing business is essential in today’s market. Websites serve as an online marketing marketing machine to familiarize potential customers with your business. Whether you are working during the day or sleeping at night, your website is advertising for you 24 hours a day with little effort on your behalf.

Even if most of your business success is attributed to word of mouth advertising, a professional and modern website is still a necessary component of your marketing toolkit. When potential customers first hear about your business, they naturally have questions and want to know more.

Is your business legitimately run? What services do you offer? How does your work rate in terms are quality? Those are just a few questions running through their minds. When your business has a properly built website, potential customers have these answers at their fingertips.

It is also extremely important that your website has a customer reviews or testimonials page. According to recent studies, 82% of all people trust online reviews just as much as personal recommendations from friends and family. That’s a big deal! Online reviews help customers see that you are in fact a trustworthy roofing company that performs quality work.

In addition to being an interactive billboard, another advantage to having a roofing company website is the number of leads that will be generated. If you really want to produce leads from consumers in your target market and area, websites and online marketing campaigns are the best way to do this. Although some businesses rely on third party lead generation sites, we highly suggest incorporating a new, well-designed company website. The problem with relying strictly on third party generation sites is that once you stop making payments, you quit receiving leads.

The magic behind websites are the fact that they work for you 24 hours a day, 365 days a year. Expecting to see a huge rise in business after you first launch your website is unrealistic, but if you give your website time to gain exposure and continue to improve your Google rankings and run targeted advertising campaigns, you will see your business benefit greatly from it.