THE MARKETING SOLUTION EVERY ROOFING COMPANY NEEDS

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200
+
5-Star
Google Reviews
500
+
Roofing Companies Trained
13
Years Serving The Roofing Industry
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5.0 rating from 200+ Google reviews from roofing contractors

Trusted by growth-minded roofing companies across the US

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“These guys taught me what brand awareness was, got me investing my marketing dollars in the long term, filming regular content and ultimately building the brand and marketing foundation that has allowed us to grow every year since we’ve started.”

Andy Keys
FoxHaven Roofing Jensen Beach, FL

“Joe and his team knock it out of the park every single time! They’ve been to our office to present to our teams & they’ve provided consulting with exceptional results over the past several years!We can’t thank them enough for making our marketing team better!”

Michael Dier
Watkins Construction & Roofing Jackson, MS

“The team at Contractor Dynamics helped completely change our outlook and results on marketing. They helped create a structured plan to understand where our time and market dollars should be focused. If you feel as though you are spending money on marketing and getting minimal return; you need to partner with the Contractor Dynamics team. Great return on investment.”

Ronnie Lollar
AVCO Roofing Tyler, TX
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WE UNDERSTAND THE PAIN AND FRUSTRATION OF TRYING TO MARKET YOUR ROOFING COMPANY.

Your market is saturated
You feel like you have to grind for every sale
Marketing is overwhelming
Marketing dollars are wasted, but you’re not sure where
Agencies promise you the world and never deliver
Leads, appts, and sales are inconsistent - and growth is not predictable
You work hard, you’re great at what you do, but you can’t seem to break through the ceiling. That’s exactly what we support you with.
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THE SOLUTION

THE DYNAMIC MARKETING ENGINE

Every successful business has in-house marketing capability. In 2026, you can’t blindly outsource all your marketing and expect amazing results.

Contractor Dynamics helps you install a marketing engine inside your roofing company – so you have clarity, control, and confidence to grow consistently.

Our clients experience:
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Higher lead quality
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Higher close rates
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More profit
For more than decade, Contractor Dynamics has helped hundreds of roofing companies grow their revenue by building in-house marketing capability.

Now it’s your turn.

TRUSTED BY Roofing Companies Committed to Leading Their Local Markets

Hundreds of roofing companies across the country run on Contractor Dynamics marketing to grow faster and better.

“THEIR ability to teach, guide, and truly tailor his approach to our uniqu needs has made a major impact.”

Our company, Banes Roofing Inc., turned to Contractor Dynamics for guidance with our marketing efforts and we’re incredibly thankful we did. Since partnering with them,…

JOE SCARDINO
Banes Roofing Telford, PA

“ONE OF THE BEST DECISIONS I HAVE MADE THIS YEAR.”

Working with Contractor Dynamics has to be one of the best decisions I have made this year. My marketing manager and I work with Coleman and I could not be happier with the customer service he provides…

MIGUEL BURROLA
Modern Roofing Tucson, AZ

“We’ve been extremely impressed with Contractor Dynamics since partnering with them this spring. Joseph Hughes has built an incredible team. You can feel the drive, passion, and commitment to their core values in every interaction.”

PATRICK RUEGEMER
Higher Dimensions Roofing St. Cloud, MN

GET THE PROVEN MARKETING SOLUTIONS THAT HAVE WORKED FOR OVER 500 ROOFING COMPANIES LIKE YOURS

From Starter to Premium – Choose The Path That Fits Your Business

Every option leads to the same outcome – a dynamic 5-mile famous marketing machine that builds trust and drives consistent revenue.

The only difference is how you want to get there.

Marketing University

Learn At Your Own Pace
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Best For: Roofing companies who want to build a real marketing system in-house — at their own pace, without needing a coach holding their hand.
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You’ll Get: 200+ on-demand consulting videos, a personalized marketing game plan, weekly group support, AI implementation consulting, Google consulting, CRM and technology support, custom tracking dashboard, content vault, and more.
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Why Choose This: You want to move faster and waste less. Instead of piecing together generic advice from YouTube and hoping it works for roofing, Marketing University gives you a proven, industry-specific blueprint that cuts the trial and error and gets your marketing working — consistently and profitably.
Learn More

Marketing Consulting

Hands On Coaching
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Best For: Established roofing companies ready to stop outsourcing their growth and build an in-house marketing engine their team can run with confidence.
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You’ll Get: A team of coaches, on-demand content portal, 1:1 marketing planning, weekly group coaching calls, roofing marketers community, AI and Google consulting, video consulting library, custom tracking dashboard, and more.
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Why Choose This: Agencies keep you dependent. This program gives your team the skills, systems, and strategy to take control of your marketing - confidently, consistently, and for the long term.
Learn More

Meta Ads Growth Engine

Move Fast. Stun Your Competitors.
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Best For: Roofing companies who want to become the trusted, recognizable brand in their local market — and use Meta to make it happen.
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You’ll Get: A done-for-you Meta Ads system including brand-first creative strategy, full funnel buildout, weekly optimization, monthly creative strategy, custom tracking dashboard, bi-weekly calls, and a system your team can see and understand at all times.
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Why Choose This: Most agencies treat Meta like a lead faucet. This is different. The Meta Ads Growth Engine builds your brand, drives better leads, and creates long-term market dominance — not just cheap clicks that waste your budget.
Learn More

Dynamic Websites

Be the trusted company your market wants.
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Best For: Roofing companies who want a website that actually works as a marketing asset — not just a digital brochure that looks fine but does nothing.
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You’ll Get: Strategy and messaging workshop, conversion-focused design, StoryBrand-inspired copywriting, AI-ready SEO, CRM and automation integration, tracking dashboard, instant quote tool, content hub, and launch consulting for your team.
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Why Choose This: Most roofing websites don't build trust, don't generate leads, and aren't built to support a real marketing system. This one is. It's designed to be the foundation of your entire marketing engine — and make you the clear, obvious choice in your market.
Learn More
FEATURED SUCCESS STORY

ANDY KEYS & FOXHAVEN ROOFING

How Foxhaven grew from $0 to $20+ Million per year in residential retail roofing in just 6 years.
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“You’re my favorite marketing company in the roofing industry, because you tell people the truth and what they really need to succeed.”

Learned how to run his own Meta Ads
Built an in-house marketing team
Installed a dynamic marketing tracking dashboard
Premium brand positioning and selling
Andy Keys
Founder, Foxhaven Roofing
Accelerate Like Andy
STARTUP SUCCESS STORY

MIGUEL BURROLA & MODERN ROOFING

How a young roofing company committed to the right marketing from the beginning.
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“One of the best decisions we’ve made in our business was to bring in Contractor Dynamics to build our marketing.”

Hired his first in-house marketing manager
Fired his underperforming Google Ads agency
They run all their marketing in-house
Went from 14 Google leads a year to 14 per week
Miguel Burrola
Founder, Modern Roofing
Make Moves Like Miguel

WHY MARKETING MATTERS MORE NOW THAN EVER

You’re losing market share to your competitors because they’ve figured out marketing and you haven’t.

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Consumer Behavior Has Shifted
Skepticism is high and trust is low. Your ideal customers are doing their research and want to feel comfortable before reaching out to you. They want a company they feel good about.
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Every Market Is Saturated
There are more roofing companies in every market than ever - all competing for the same customers. Property owners are overwhelmed and they don’t know how to make a decision outside of lowest price.
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Industry Disruption
Private Equity and other big money have come into the industry, driving lead costs up and lead quality down. Big companies still haven’t figured out local 5-mile-famous, boots-on-the-ground, faces-on-video marketing. This is your play.
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Shift To Retail
The insurance restoration market is shifting quickly. Roofing companies must adapt to market and sell in a retail environment. Brand and marketing are essential.

THESE ROOFING COMPANIES DIDN’T WAIT

Smart roofing companies aren’t sitting back waiting for the phone to ring. They’re proactively future-proofing their companies with modern marketing.

“One of the best decisions I ever made was getting with Contractor Dynamics to build our marketing. These days, if you’re not running your marketing in-house, you’re missing out on a ton of opportunity and you’re probably wasting a lot of money on stuff that doesn’t work.”

Dan Young
Young Construction Iowa & Florida

“Have been working with Contractors Dynamics on the Meta Ads side of things. Our business has been around for a long time but needed help re-establishing our brand. We’ve seen great results so far and are excited to keep working together. Thanks for being extremely organized and prepared to always help us grow and get better.”

Kenneth Mercadante
Dura-Plex Brick, NJ

“Word to the wise…if you haven’t; you should, HIRE Contractor Dynamics! The team is dynamic with looking out for your best interests not theirs. The amount of knowledge and insight is masterful in guiding your internal team to be successful. Coleman is the man! We are thankful for you!”

John Munson
ReRoof America Nationwide

EXPERIENCE MATTERS

The future of your roofing company depends on how well you can market it. Are you going to put that in the hands of someone who doesn’t know the industry or care about you and your business?
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MEET CONTRACTOR DYNAMICS

We’ve been in the trenches with roofing companies since Joseph Hughes founded the company in 2013.

100% of our clients are roofing & exteriors companies. We’re not learning on your dime. You get to install our proven dynamic marketing system in your roofing company so you can move fast and make your competitors wonder what the heck you’re doing.

We only work with roofing & exterior companies
We teach you how to run your own marketing
We speak at industry events nationwide
Hundreds of 5-star reviews & testimonials

There are countless marketing companies out there. You know, because they blow up your phone every day with their spam.

Contractor Dynamics been deeply embedded in the roofing industry for over a decade. You’ll see us at the events. You’ll see our content on your manufacturer’s or distributor’s website. And we’re not going anywhere.

Trusted By:
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FREQUENTLY ASKED QUESTIONS

Who Is Contractor Dynamics?

Contractor Dynamics is a marketing company exclusively focused on roofing companies. We’ve been in the roofing industry since 2013 and we do one thing — help roofing companies grow predictably through strategic marketing consulting and done-for-you marketing implementation. We’re not a generic agency that serves everyone. We know roofing, we know your market, and we know what it takes to build a brand that wins locally.

What Exactly Does Contractor Dynamics Do?

We help roofing companies become the most recognized and trusted brand in their market. We do that two ways.

First, through marketing consulting — working directly with you and your team to build the strategy, systems, and playbooks that drive consistent lead flow and predictable growth.

Second, through done-for-you implementation — our team executes your marketing for you across Meta Ads, Google LSA, SEO and AEO, video content, and website builds so you can focus on running your business.

Whether you want us to guide you, do it for you, or both — we have a solution that fits where you are right now.

How Is Contractor Dynamics Different From a Marketing Agency?

Most agencies treat roofing companies like any other client. They assign you a junior account manager, run the same playbook they run for everyone, and disappear when results don’t show up.

We’re different in three ways. We work exclusively with roofing companies — so everything we do is built specifically for your industry and your market. We combine consulting and execution — meaning we don’t just run your ads, we make sure your entire marketing system is working together. And we take extreme ownership of your results — our reputation is built on 200+ five-star Google reviews from roofing company owners who will tell you exactly what working with us is like.

Do You Work Only With Roofing Companies?

Yes. 100%. We made the decision years ago to go all in on the roofing industry and we’ve never looked back. That focus is what makes us genuinely great at what we do. We’re not trying to be everything to everyone. We’re the best marketing partner in the country for roofing companies — and that’s exactly what our clients get.

What Size Companies Are The Best Fit?

We work with roofing companies at every stage of growth but our sweet spot is established companies doing $2M or more in annual revenue who are serious about marketing and ready to invest in growing their brand.

For companies under $2M our Marketing Foundations program is the right starting point. For companies doing $2M to $5M our Growth Consulting program is the fit. For companies doing $5M and above who want to dominate their market our Performance Consulting and Market Domination programs are built for you.

If you’re not sure where you fit, book a call with our team and we’ll tell you straight.

Can Contractor Dynamics Run My Marketing For Me?

Yes. Our done-for-you services include Meta Ads management, Google LSA management, SEO and AEO, video editing, and dynamic website builds. We can run one channel or all of them depending on where you are and what you need.

Our DFY clients get expert execution, transparent reporting, and a dedicated team that treats your marketing budget like it’s their own. No set it and forget it. No junior account managers. Real people doing real work and standing behind real results.

Does Contractor Dynamics Help Roofing Companies With AI?

Yes. AI is changing how homeowners search for roofing companies and we’re staying ahead of it so our clients are too. Our SEO services include AEO — Answer Engine Optimization — which is specifically designed to help your roofing company show up in AI powered search results on platforms like ChatGPT, Google AI Overviews, and other answer engines.

The roofing companies that adapt to AI search now will have a significant advantage over the ones that wait. We make sure our clients are positioned to win in both traditional and AI search.

How Long Does It Take To See Results?

t depends on the service. Meta Ads and Google LSA can generate leads within the first 30 days. SEO and AEO are longer term plays — typically 3 to 6 months before you see meaningful movement, but the results compound over time and are far more durable than paid ads alone.

On the consulting side, most clients feel the clarity and direction within the first 30 days. The systems and habits that produce consistent long term growth typically take 90 days to build and 6 to 12 months to fully optimize.

We’ll always be honest with you about what to expect and when. We don’t overpromise to win your business.

Do I Need To Have An In-House Marketing Person For This To Work?

No — but it depends on which service you’re using.

For our done-for-you services — Meta Ads, Google LSA, SEO, video editing, and website builds — you don’t need an in-house marketing person. Our team handles the execution.

For our consulting programs — Growth Consulting, Performance Consulting, and Market Domination — having a marketing person or someone on your team who owns marketing implementation will dramatically accelerate your results. If you don’t have one yet we can help you think through what that hire should look like.

Can I See Some Of The Roofing Companies You’ve Worked With?

Absolutely. We have 200+ five-star Google reviews from roofing company owners across 40 states who will tell you exactly what working with CD is like in their own words. We also have detailed case studies and video testimonials from clients who have built $20M+ companies, gone from 14 appointments per year to 14 per week, and generated six figures in revenue from a single marketing campaign.

Real results. Real companies. Real names. No fake testimonials or cherry picked screenshots. View the Success Stories page here on our website, to get a feel for how we engage with roofing companies and the outcomes they earn.

How Do I Get Some Free Marketing Education?

We’ve been creating free roofing marketing content since 2013 and we’re not stopping anytime soon. Here’s where to find us.

Our YouTube channel (Contractor Dynamics) has hundreds of videos covering every aspect of roofing marketing — from Meta Ads to brand building to hiring a marketing person.

Our podcast Nailed It has over 300 episodes of real conversations with roofing company owners and marketing experts.

Our monthly webinars go deep on specific marketing topics and are free to attend live.

Follow us on Facebook, Instagram, and LinkedIn for daily content, tips, and insights.

And if you want to go deeper — our Marketing Foundations program is the most affordable way to get a complete roofing marketing education with our team in your corner.

Roofing Companies Growing With Contractor Dynamics

We work with companies ranging from start-ups to $100 Million dollar local market leaders.

“Partnering with Contractor Dynamics has been one of the most impactful business decisions we’ve made at Cutting Edge Contracting. As COO and owner, I’m constantly focused on scaling our operations in a sustainable, high-integrity way, and digital marketing is a critical piece of that puzzle. I highly recommend CD to any business owner in the contracting space who’s serious about leveling up their marketing, brand, and lead generation. They’re the real deal, and a true extension of our team.

Sean Kelly
Cutting Edge General Contracting Vancouver, WA

“Working with Contractor Dynamics has been an absolute game-changer for Texas Plains Contractors! They helped take our business to the next level across all social media platforms, generating quality leads and creating a consistent, effective cycle for bringing in new business. If you’re a business owner looking to elevate your online presence and generate real, measurable growth, look no further. This is the team you want by your side. Highly recommend!”

Omar Hernandez
Texas Plains Contractors Amarillo, TX

“When we first started working with Joe, our business was doing about $400,000 in revenue. Three years later, we’ve grown to $5 million and developed a well-known, respected brand – not just in our hometown, but throughout the neighboring towns. Thank you to Joe and the entire Contractor Dynamics team for being incredible partners every step of the way.”

Pedro Braga
Braga Brothers Contracting Colts Neck, NJ

WHAT HAVE YOU GOT TO LOSE?

Schedule a no-pressure call with our team. At the very least, you’ll get some clarity on how to market and grow your roofing company.

And if you’re ready to make moves, we’ll make sure your competitors are scratching their heads trying to figure out what you’re doing 😉

Schedule A Demo
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This call is for growth-minded roofing company owners only.

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