For Roofing Companies Doing $5M+ In Revenue Who Are Done Depending On Agencies
STOP PAYING AGENCIES. WE'LL BUILD YOU A MARKETING SYSTEM THAT GENERATES CONSISTENT REVENUE - or you don't pay
ROOFING & EXTERIOR COMPANIES SERVED
Years Serving The Roofing Industry
5-Star Google Reviews
90 DAY MONEY BACK GUARANTEE
“We grew from $400,000 in revenue to $5 million and built a well-known, respected brand. Thank you to CD for being incredible partners.”
Pedro Braga
Braga Brothers Contracting
“We did over $1 Million in sales last year from Facebook ads, and we’ll be close to $1.5 Million this year.”
Tyler Larson
Kerrigan Roofing
“Working with Contractor Dynamics, our lead flow and quality have significantly increased and our marketing spend has significantly decreased.”
Hannah Smith
SmithRock Roofing
The Agency Trap - And How To Get Out Of It
You’ve probably already tried the agency route.
You handed over your budget, got excited, and waited for the phone to ring.
It didn’t ring the way they promised.
So you asked what was going on. You got vague answers and a recommendation to spend more money. You fired them and hired another one. Same promises. Same result. Different invoice.
Here’s what most roofing owners don’t find out until it’s too late:
The agency owns everything. Your ad accounts. Your campaign data. In many cases, your website. The second you stop paying — it’s all gone. You’re starting from scratch. Again.
And while you’ve been cycling through agencies, your marketing has felt like a black box. No real visibility. No control. Money going out the door every month with no clear connection to actual revenue.
You’ve got the team. You’ve got the ambition. You know your company is capable of more.
But your marketing has become a ceiling instead of an accelerator. And that gap between where you are and where you know you could be — that’s what keeps you up at night.
Here’s the truth nobody in the marketing space wants to say:
You don’t need a better agency. You need to stop depending on agencies altogether.
The roofing companies that are scaling fast aren’t doing it with a better agency. They’re doing it with a system they own – built inside their business, run by their team, and designed to get stronger every single month.
That’s the difference between marketing that feels like a slot machine and marketing that feels like an engine.
That’s what we build.
Here's What We Build - And How It's Different From Anything You've Tried Before
Most roofing companies have tried the agency route. They’ve handed over their budget, crossed their fingers, and hoped the phone would ring. It didn’t — not the way it should.
The 5 Mile Famous Marketing Consulting Program is something completely different. It’s not an agency. We don’t take over your marketing and send you a monthly report you can’t interpret. We don’t hold your data hostage. We don’t keep you dependent on us to keep things working.
What we do is build a real marketing machine inside your business – with your team, on your accounts, under your control. Every campaign you run, every piece of content you create, every review you collect compounds over time. Month after month your marketing gets stronger and your dependence on outside vendors goes down.
The goal is simple: make your roofing company the most recognized, most trusted brand in every neighborhood you want to own – so that when a homeowner needs a roof, your name is already in their head before they ever start searching.
We’ve done this with over 700 roofing companies across the country. This is all we do.
How We Build Your Marketing Machine
Phase 1: Your Custom Marketing Blueprint
Most roofing companies aren't losing because of bad marketing. They're losing because they don't have a real plan - just a collection of tactics with no strategy connecting them.
We start by learning your business. Your market. Your current marketing. Your revenue goals. Where money is being wasted. From there we build your Custom Marketing Blueprint - a written, prioritized plan built specifically for your company.
You'll know exactly where to focus, exactly where to invest, and exactly how to measure whether it's working.
No more guessing. A real roadmap. Built for your business. From day one.
Phase 2: Done-With-You Team Consulting
A plan sitting in a Google Doc doesn't grow a roofing company. Consistent weekly execution does.
Your in-house marketing person gets weekly live consulting sessions with a dedicated member of our team - someone who knows your business, knows this industry, and gives honest feedback on their actual work. Their real ads. Their real content. Their real campaigns.
Every week builds on the last. Every week your marketing person gets sharper, more confident, and more capable.
And you stay informed without living in the weeds. You lead the business. They run the marketing.
Michael Dier, owner of Watkins Construction & Roofing in Mississippi, said we took his marketing person straight out of college and turned them into a veteran. That weight came off his plate entirely - so he could focus on being the CEO of his company, not the marketing manager.
Phase 3: Hiring Support + Ongoing Partnership
No marketing person yet? That's one of the most common situations we work with — and we've helped dozens of roofing companies find the right one.
We run the full hiring process alongside you - job listing, candidate vetting, and we sit in on final interviews to make sure you hire the right person, not just someone who sounds good on paper.
Once they're on board, they plug into the 5 Mile Famous system from day one with a coach, a clear plan, and everything they need to hit the ground running.
And when they're up and running, you don't lose access to our team. As the industry shifts and your business grows, you've got roofing marketing experts in your corner whenever you need them. That's a strategic advantage your competitors don't have.
Real Roofing Companies. Real Results.
Andy Keys
Fox Haven Roofing Group
Stuart, FL
$0 to $20 Million in Six Years
Andy Keys started Fox Haven Roofing Group with $900 borrowed from his uncle, a borrowed work van, and four guys from an AA meeting who had never been on a roof. No network. No plan. Just a belief that he could do better than the people he’d been working for – in a city where he knew absolutely nobody.
He came to us in his early days when he was just trying to keep his crews busy. We helped him build the marketing foundation his company needed – and he’s been growing every year since.
Today FoxHaven does over $20 million a year in residential retail roofing. Andy’s in-house team runs the marketing now. He can walk into a restaurant in his market and have strangers say, ‘I see you guys everywhere.’ That’s five mile famous.
“These guys taught me what brand awareness was, got me investing my marketing dollars in the long term, filming regular content and ultimately building the brand and marketing foundation that has allowed us to grow every year since we’ve started. A lot of guys try to sell you on the dream that leads are easy to come by. These guys are different. They teach you how to do the work that really builds a great brand and a locally famous company.”
— Andy Keys, Fox Haven Roofing Group | Stuart, FL
Miguel Burrola
Modern Roofing
Tucson, AZ
14 Appointments a Year to 14 Appointments a Week
Miguel had cycled through agency after agency with nothing to show for it.
When we finally got access to their Google Ads account, we found seven pages of errors — unconfigured settings, incomplete verification, even the company’s address spelled wrong on the back end. All of it suppressing their ads. All of it invisible to Miguel because he’d trusted the wrong people.
We helped Miguel hire Alicia, who came from property management and knew nothing about marketing. We trained her from the ground up. In a few months she went from terrified of the Google Ads dashboard to teaching other roofing companies how to use it.
The result speaks for itself.
“Working with Contractor Dynamics has to be one of the best decisions I have made this year. We started off with all the basics since we did not know ANYTHING about bringing marketing in house BUT now we are feeling like real pros with all the guidance from Coleman and Contractor Dynamics”
— Miguel Burrola, Modern Roofing | Tucson, AZ
Patrick Ruegemer
Higher Dimensions Roofing
St. Cloud, MN
Bottom 15% to Top 15% on Meta Ads — In Four Months
Patrick had been screwed over by agencies so many times he didn’t know who to trust anymore. When he finally walked away from one of them, he made a discovery that stopped him cold — he didn’t even own his own website. The agency did. Years into building his business, one of his most important assets wasn’t even his.
He came to us without a marketing person. We helped him build the role from scratch — the job description, where to post it, how to vet candidates. He hired David. We trained David from day one.
Within four months their Meta ads went from the bottom 15% of performers to the top 15%. Homeowners started calling his team saying “You’re my roofer” — before Patrick’s team even made a pitch. Warmer appointments. Higher close rates. Less price pressure.
“Marketing became fun again. We’re seeing a lot higher quality of leads, and a lot higher intent from those people. They’re saying they see us everywhere, and that trust factor is there. They’re calling and telling us that we’re their roofer, and that they’re not even calling anyone else.”
— Patrick Ruegemer, Higher Dimensions Roofing | St. Cloud, MN
Everything That's Included
- A Custom Marketing Blueprint – a written, prioritized plan built for your market and your revenue goals, so you always know exactly where to invest your time and money
- Weekly consulting sessions — real conversations with a dedicated roofing marketing expert who knows your business and gives honest feedback, not a generalist account manager reading from a script
- Hands-on campaign feedback — your team’s actual ads, content, and campaigns reviewed and improved every week by people who’ve done this inside hundreds of roofing companies
- Full access to our marketing training portal — everything your marketing person needs to execute at a high level across social media, video, paid ads, SEO, reputation, and brand
- Done-with-you hiring support — if you need a marketing person, we help you find the right one, vet candidates, and sit in on final interviews so you don’t hire the wrong fit
- Day-one onboarding for your new hire — so they start executing immediately instead of spending months figuring things out on their own
- Access to our roofing owner community — 100+ established roofing company owners sharing what’s working, holding each other accountable, and pushing each other forward
- Our 90-Day Money-Back Guarantee — within 90 days you’ll have full visibility into your marketing performance, complete clarity on where to invest your time and money, and a custom marketing playbook built for your business — or we refund your investment in full. No games. No fine print.
You've Got Two Options
Option 1: Keep doing what you’ve been doing. Keep cycling through agencies. Keep starting over. Keep watching your marketing budget disappear with nothing compounding, nothing building, nothing that’s actually yours. More of the same frustration. More of the same results.
Option 2: Book a call with our team and finally build a marketing machine your company owns. One that gets stronger every month. One that generates consistent revenue without you depending on anyone outside your business.
We only take on a limited number of new clients at a time. This is hands-on work – and we won’t accept a company we don’t genuinely believe we can help.
The roofing companies that are going to own their markets over the next three years are building their systems right now – while everyone else waits for the perfect time that never comes.
You’ve spent enough time and money on marketing that didn’t work. This is the call that changes that.