$367,960 in Quoted Pipeline Value. $106,820 in Closed Revenue and Counting. A 6x Return. In Under Five Months.
From January to May 2026, Dura-Plex invested $17,717.64 in Meta ad spend. It was their first paid campaign ever. The results were not what you’d expect from a first attempt.
A 6.03x ROAS confirmed what Ken and Anthony had suspected but never been able to prove: their brand had the kind of pull that paid advertising could amplify. The $367,960 in quoted pipeline showed the channel had real volume. And the $177 cost per lead, in a market where roofing leads routinely cost two to three times that, showed the targeting was working.
But the number that mattered most wasn’t on the dashboard. It was the fact that Dura-Plex had entered a channel they’d never used, and saw a meaningful return in the first five months. For a company with 50 years of history and real ambitions for growth, that changes everything about how the next chapter gets written.
Dura-Plex’s Story at a Glance
A Second-Generation Company That's Been Earning Trust Since 1972
Dura-Plex is a roofing and exterior services company based in New Jersey. When Ken and Anthony took over operations from their father in 2020, they didn’t just inherit a business. They inherited a half-century of community credibility, a name that homeowners in their market recognized, and a client base that came back because of the quality of the work.
That foundation is what made Dura-Plex different. But, Ken and Anthony weren’t looking to coast on what was already there. They wanted to take a brand with real equity and figure out how to grow it in a world where their ideal customers were spending hours every day on Facebook and Instagram.
They Knew Meta Ads Could Help Grow Their Brand. They Just Needed Help Executing the Process and Strategy.
Dura-Plex had never run a paid Meta ad campaign in the past. For years, the business ran on referrals, Google organic search, and the kind of community presence that takes decades to build. The leads came in. The jobs got closed. There wasn’t an urgent reason to change.
But Ken and Anthony could see the ceiling. Organic lead flow is reliable until it isn’t. Referrals don’t scale on demand. And watching competitors grow their brands on Facebook and Instagram while Dura-Plex sat on the sideline started to feel like leaving money on the table.
The problem wasn’t motivation. It was clarity. They didn’t know what a profitable Meta campaign looked like for a company like theirs. They didn’t know how much to spend, what kind of creative worked, how to set up targeting, or whether the channel would produce real ROI. Jumping in without a system felt like a gamble they weren’t willing to take with the reputation their family had spent 50 years building.
Putting the People Behind the Business In Front of the Camera
Dura-Plex Started 2026 off right by launching multiple Facebook and Instagram campaigns through Contractor Dynamic’s Meta Ads Growth Engine. The strategy wasn’t built around chasing cheap clicks or running generic roofing ads. It was built around the one thing Dura-Plex already had that most companies spend years trying to earn: trust.
Three campaign types went live: Brand awareness, Lead generation, and Retargeting. In order to get the campaigns up and running, Contractor Dynamics planned, wrote, and edited the ad creatives for Dura-Plex. The Ad creative featured Ken, Anthony, and their team on camera, speaking directly to their New Jersey community. Speaking directly to their homeowners through educational videos, walking through their process, and asking their customers for video testimonials. Sharing what it means to be a company that has been doing this work in this market since 1972.
The philosophy is simple. People buy from people. In a market where every roofing company looks the same online, the fastest way to stand out is to show the humans behind the business. The strategy, campaign architecture, audience targeting, and ongoing optimization were handled by the Contractor Dynamics team. Dura-Plex brought the authenticity and the commitment to show up on camera. That combination is what drove the results.
Roofing Companies Across
Success Stories
“We have been working with Contractor Dynamics for a couple of months now on the Meta Ads side of things. We’ve seen great results so far and are excited to keep working together.”
Ken M.
Owner, Dura-Plex | New Jersey
BEHIND THE WIN
Sydney Vasquez | Senior Meta Ads Specialist — Campaign strategy, creative direction, and audience targeting
Ready to See What's Possible for Your Roofing Company?
Dura-Plex started with zero paid campaigns and no experience running Meta ads. What they had was a great brand, a willingness to show up on camera, and a system built to turn that into leads. If you’re a roofing company owner who’s ready to stop leaving growth on the table, let’s talk.
