The Roofing Marketing Learning Center

Honest, practical education to help roofing companies build stronger brands, better content, and predictable growth — without depending on agencies or gimmicks.

How to Vet a Roofing Marketing Agency Before You Get Burned

Sydney Vasquez, integrator and COO at Contractor Dynamics, spent time early in her career working briefly at a marketing agency....

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Why More Leads Won’t Save Your Busy Season (And What Will)

Most roofing companies hit the busy season with one thing on their mind: lead generation. More ads, more spend, more...

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What Your Roofing Marketing Agency Is Actually Costing You (And What to Do About It)

Most roofing company owners who hire a marketing agency have no real idea what they’re paying for. Not the actual...

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3 Marketing Moves Every Roofing Company Should Be Making at Mid-Year

There’s something about hitting the halfway point of the year that forces a level of honesty most business owners avoid...

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5 Things Your Roofing Marketing Agency Will Never Tell You (But You Need to Know)

Most roofing company owners have a complicated relationship with the marketing agency they hire. They’ve heard the promises, signed the...

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The Roofing Marketing Playbook for 2026: What’s Working, What’s Changing, and What You Can’t Ignore

Joseph Hughes and Sydney Vasquez of Contractor Dynamics recorded this conversation earlier this year at the CertainTeed Business Building Workshop,...

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How Modern Roofing Went From 14 Leads a Year to 14 Leads a Week by Taking Back Control of Their Marketing

Alicia Hannold had never worked in marketing before she became the marketing manager for Modern Roofing in Tucson, Arizona. Her...

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4 Reasons Your Roofing Marketing Didn’t Work in 2025 (And What to Do About It in 2026)

If you’re looking back at 2025 and the early part of this year wondering where your marketing budget actually went,...

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Why Roofing Companies That Run on EOS Stop Guessing and Start Growing

Bill Burkhardt Jr. spent a decade away from roofing before returning to join his father at Four Seasons Kanga Roof...

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