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The Roofing Marketing Learning Center

Honest, practical education to help roofing companies build stronger brands, better content, and predictable growth — without depending on agencies or gimmicks.

Case Studies
Joseph

How Modern Roofing Went From 14 Leads a Year to 14 Leads a Week by Taking Back Control of Their Marketing

Alicia Hannold had never worked in marketing before she became the marketing manager for Modern Roofing in Tucson, Arizona. Her...

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Case Studies
Joseph

4 Reasons Your Roofing Marketing Didn’t Work in 2025 (And What to Do About It in 2026)

If you’re looking back at 2025 and the early part of this year wondering where your marketing budget actually went,...

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Case Studies
Joseph

Why Roofing Companies That Run on EOS Stop Guessing and Start Growing

Bill Burkhardt Jr. spent a decade away from roofing before returning to join his father at Four Seasons Kanga Roof...

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Case Studies
Joseph

How Puetz Construction Went 10x by Showing Up Every Day

Justin Puetz didn’t have a big marketing budget when he started Puetz Construction in southeastern Minnesota. He didn’t have a...

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Case Studies
Joseph

The One Number That Tells You If Your Roofing Marketing Is Actually Working

You’re spending real money on marketing every month. Google ads, Meta ads, maybe some direct mail, a website, an SEO...

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Case Studies
Joseph

Your Roofing Lead Generation Strategy Won’t Matter If You Can’t Respond Fast Enough

One of our clients called us last year with a number that was hard to hear. He said his company...

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Case Studies
Joseph

The 5-Step Social Media Playbook for Roofing Companies

Most roofing companies have tried social media. They posted a few before-and-afters, maybe boosted a post, ran an ad for...

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Case Studies
Joseph

Looking for a Roofing-Specific Marketing Agency? Here’s Why Roofing Companies Are Hiring Marketing Consultants in 2026

You found a roofing marketing agency. They had a slick deck, a case study from a roofing company three states...

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Case Studies
Joseph

Roofing Facebook Ads: How Much Should You Actually Be Spending?

Every roofing company owner asks this question at some point: “How much should I actually be spending on Facebook ads?”...

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Contractor Dynamics
5.0
Based on 202 reviews
review us on
Spencer Pettit profile picture
Spencer Pettit
3 days ago
Our experience working with Contractor Dynamics so far has been top notch. They know the roofing industry and what's working. Elizabeth confidently guided us through the proposal process and helped us put together a custom plan. No "packages" or "bundles" here. Their professional approach really stands apart from other agencies and experts we've met with!
Clayton Shearman profile picture
Clayton Shearman
2 weeks ago
We have had a really good experience with Contractor Dynamics and Chad Judy. We have learned a lot from marketing to decision making, to day-to-day operations.
We are in a better place than where we started. I feel comfortable enough in my knowledge that I've learned that if we ever had to hire outside marketing, we would know exactly what we are getting for our money, which pays for itself very very fast if you think about wasted money on poor marketing.
This also heavily pushed us to get out and get more natural content, just get it where you can and run with it, the more natural the more trustworthy in today's AI-dominated world.
Hannah Smith profile picture
Hannah Smith
2 weeks ago
Contractor Dynamics is truly in a league of their own!!
Our first knowledge of them was the glowing comments about the owner Joe Hughes. It was almost like it was too good to be true, everyone we crossed paths with said “yeah this guys the real deal” “ you don’t meet a more authentic person than Joe” “he’s the ideal person to do business with” (I could go on and on).
So we checked his company out for ourselves.. Joe and Elizabeth met with us and never once TRIED to sell us anything. They helped us. They learned our pain points. They provided invaluable industry insight and expertise. WE asked how do we continue this relationship.. this is gold. We need your team in our corner guiding our team.

Then comes Coleman. He takes our marketing director under his wing and truly acts like an extension of ownership with accountability and structure and problem-solving.

Best part: results. Our social media is booming!!!!! Our creative and paid advertising is the best it’s ever been. But the most valuable part has been the relationships that has been built. ONE Arena call introduced us to another industry genius who helped us develop a program that generated $427k in revenue in 6 MONTHS! …oh and that was free - just made the time to join the 1 hour call that’s in our membership.

So stop reading google reviews and start growing 5-mile famous!!
Emily Denis profile picture
Emily Denis
2 weeks ago
Working with Contractor Dynamics has been a game-changer for our business. From day one, they have been an exceptional, dynamic thought partner for our marketing strategy. What sets them apart is their understanding that marketing isn't one-size-fits-all—they truly grasp that every company, target market, and geographic region requires a tailored approach.

They are more than willing to work at our pace, and as we dive into building our marketing foundation, they’ve been instrumental in helping us define exactly what will work best for our unique landscape. Their deep knowledge of local market dynamics and audience messaging has given us clarity. If you're looking to get a serious leg up on your marketing, I cannot recommend Contractor Dynamics highly enough!
Ben Lalka profile picture
Ben Lalka
3 weeks ago
Contractor Dynamics has been great to work with! I have personally worked with Chad Judy and his guidance and teaching has been extremely valuable to our business. Since beginning work with Contractor Dynamics we have created enough online leads to sell 200k in revenue at less than a 5% cost. I would highly recommend Contractor Dynamics to anyone who has had bad experiences with marketing agencies and is hoping to learn how to market for themselves.
Kelly Langan profile picture
Kelly Langan
4 weeks ago
Our company Aesthetic Elements Inc. teamed up with Contractor Dynamics for marketing and re-building our website. I have been working with Coleman and Sydney who have done a great job providing clarity for our branding and action steps to build our website and create marketing. I am so excited to have teamed up with them and continue to grow our Online presence.
Austin Lee profile picture
Austin Lee
1 month ago
I worked with Coleman and the Contractor Dynamics team to develop marketing strategy for a fellow client of ours. Coleman really knows his stuff when it comes to creative strategy and marketing for local service businesses. Love the work they are doing. Incredibly valuable for any home services company that is struggling for direction in their marketing efforts. A+
Brian Neaton profile picture
Brian Neaton
1 month ago
Our company signed up for Contractor Dynamics about six months ago and it has been one of the best decisions we have made to date. With Contractor Dynamics also being an EOS company the communication has been clear and concise. I, myself, am not on the marketing team but with my role need to know enough to understand. Chad has been great to work with and has went above and beyond to help our company align with not only our marketing goals but our company vision. Thank you Chad!
Tyler Gliem profile picture
Tyler Gliem
1 month ago
As someone new to this industry, Contractor Dynamics has been invaluable to my growth. Chad and Coleman are always available when I have questions, and their guidance has made a real difference. The weekly industry calls are fantastic—connecting with others facing similar challenges keeps me motivated and learning constantly.

My 1-on-1 sessions with Chad are particularly impactful. He doesn't just answer questions; he helps me think differently about problems and challenges I face. His insights have opened doors I didn't know existed.

I can't recommend Contractor Dynamics enough. If you're looking to accelerate your growth in this field, they're absolutely worth it.
Diego Smith profile picture
Diego Smith
1 month ago
Working with Coleman has been a great. I'm very lucky to have him as a trainer, he really takes his time to understand my business and help us not just with marketing but all the other aspects of our business to grow in all areas.
I really appreciate how genuine and caring the whole contractor dynamics team has been.
David Goering profile picture
David Goering
2 months ago
Worked with Sydney from Contractor Dynamics to build a new website for Higher Dimensions Roofing. It came out incredible, exactly how we wanted it. location pages, shows our Facebook, google and BBB reviews, a website that shows exactly who we are, and what we do. She was great to work with for all the personal edits and touches to get it exactly how you want it. Always helpful, smiling, and quick to respond and get it done. We appreciate them helping us build a website that we have full ownership of, and they now help us maintain and host it going forward.
Greg Hiltz profile picture
Greg Hiltz
2 months ago
The Contractor Dynamics team, particularly Coleman Hubert, was great to work with. They really helped me fine tune my marketing strategy and were thoughtful about content generation, Google optimization and social media advertising.
Clay Watson profile picture
Clay Watson
2 months ago
Coleman, Elizabeth and the team at Contractor Dynamics has been a great value add to our team this year. They are attentive, responsive, detailed oriented, and do a great job collaborating with our Marketing Team to ensure we are enhancing all our processes and checking our blind spots at all times. Been a great experience.
Alvaro Mejia profile picture
Alvaro Mejia
2 months ago
The amount of value I got from working together is priceless. Coleman and Elizabeth have not only opened my eyes to this world of marketing but also been very patiently with me. Don't make the same mistake I did and waste money with other companies. Hands down the best experience I've ever had, thank you guys
Brittany Carney profile picture
Brittany Carney
3 months ago
Contractor Dynamics has been an absolute game-changer for our business. Their program doesn't just teach marketing, it gives us the tools to confidently take control of our own marketing with real strategies that work. Every week we walk away with new perspective and knowledge that we can then implement right away.
One of the biggest benefits we have found with Contractor Dynamics is the community they've built. The support, collaboration and shared experience inside the group is unmatched. We hope to continue to be a part of this community because the value goes beyond marketing and is the people, the conversations and the constant growth we physically see each and every week.
If you are looking to take your marketing to the next level, we highly recommend Contractor Dynamics!
Bill Burkhardt, Jr. profile picture
Bill Burkhardt, Jr.
4 months ago
We have been working with Chad, Coleman, and the team at Contractor Dynamics for about 3 months now and I will say they have been absolutely worth the investment. I hired them to help me recruit and onboard a marketing operations manager to assist me, and I have been shocked at how much more I am learning and receiving from their team. If you are struggling with the structure in your marketing department, or want to grow your marketing team or skillset, I would highly recommend them!
Allyn Weddle profile picture
Allyn Weddle
5 months ago
We've had a great experience working with Contractor Dynamics. Coleman worked closely with Matt throughout the process and did an excellent job helping our team bring structure and clarity to our marketing efforts.

What stood out most was how practical and actionable everything was. It was not just theory, but real systems we could implement right away. Coleman was responsive, knowledgeable, and easy to work with, and he made sure our team understood the “why” behind the strategy so we can keep building on it long-term.
Adam Bowie profile picture
Adam Bowie
5 months ago
Elizabeth at Contractor Dynamics is beyond knowledgeable and genuinely invested in helping move your company's marketing and sales function forward in the right way. You can tell she cares about both the client experience and the quality of the work being delivered. Highly recommend connecting with Elizabeth.
Randy Martin Hurtado profile picture
Randy Martin Hurtado
5 months ago
An amazing company who truly cares for the success of their clients. Whether you’re looking to learn how to market your company or need marketing services, they’ve got you covered!
Ethan Andes profile picture
Ethan Andes
5 months ago
Joseph and his team do a great job helping companies with their marketing. I highly recommend them.
Joshua Hartsook profile picture
Joshua Hartsook
5 months ago
As a business owner I am so grateful for coming across Contractor Dynamics. I was always skeptical of the so called marketing "experts" but they have been a huge catalyst to our growth as a company and given us new found appreciation for what it takes to look at and run marketing the right way. We still have a long way to go but with the leadership of Coleman and Chad I can say they have opened up my eyes to so much, and I always look forward to our one on one meetings. If you want to learn and partner with honest, transparent, accountable, and more importantly top notch experienced professionals in the contracting and roofing space they are worth every penny of time and money!

- Josh H.
The Roofing Guys Inc.
Mayson Madden profile picture
Mayson Madden
5 months ago
Has been instrumental to our growth. The biggest ROI we've made.
Aaron Brilliant profile picture
Aaron Brilliant
5 months ago
Contractor Dynamics has been an absolute game changer for our business. Coleman is a true legend — he’s helped me and our team build a clear, effective marketing strategy from the ground up. From dialing in the right geographic targeting to structuring budgets and execution, his guidance has been incredibly thoughtful and detailed.

What really stands out is the level of care. Coleman and the entire team consistently go the extra mile — it’s never just surface-level marketing advice. They genuinely care about helping you win and grow your business the right way.

The entire team — including Joe, Elizabeth, Bobby and everyone I’ve interacted with — is phenomenal. This is a next-level organization that brings way more value than just marketing.

If you’re considering working with Contractor Dynamics, it’s honestly a no-brainer.
Marketing Team profile picture
Marketing Team
5 months ago
Working with the CD team on our website launch was an incredible experience. We had a very specific vision for this project, and Bobby P. was instrumental in bringing it to life. His attention to detail and proactive updates kept everything on track, and he remained consistently responsive to our many questions throughout the process.

Bobby is a true expert across SEO, web development, and digital marketing, and having him oversee the project from start to finish gave us total peace of mind. Our site recently went live, and it is exactly what we envisioned. Strong communication with our point of contact was our top priority, and Bobby exceeded every expectation. Thank you to the entire team at CD, we are already looking forward to our next project together!

-- Thania Menjivar, Marketing Manager w/ Texas Advantage Roofing
Stephen Vazquez profile picture
Stephen Vazquez
6 months ago
I own a small roofing company. I’m talking 8-12 roofs per month. Last November I made a huge leap and decided to partner with CD. Financially, it was a HUGE decision. So far it’s come to be the best decision I’ve made for my business as far as marketing goes.

I get phone calls every single day from 2-3 marketing agencies trying to earn my business. Save yourself the time and money and partner with Contractor dynamics. You won’t regret it.
Bryan Eitel profile picture
Bryan Eitel
6 months ago
Working with Contractor Dynamics has been a great experience. They helped raised brand awareness in a new market with their Meta Ads Marketing campaigns. It's been great to have Bobby manage our digital marketing. Highly recommended
Steve Gilson profile picture
Steve Gilson
6 months ago
My zoom call with Elizabeth could not have gone better. She asked all the right questions, helping me to figure what are the most important first steps in developing our marketing plan. I feel confident in the information she gave me and know that implementing those steps will get us off on the right path. I highly recommend any company that wants to know how to plan their marketing strategy to reach out the Contractor Dynamics!
Kaylee Ring profile picture
Kaylee Ring
7 months ago
Coleman and the Contractor Dynamics team does a great job of building community. Our internal marketing team enjoys the amazing insight and overall knowledge the CD team shares. I would recommend them to whoever wants to learn how to be successful in meta, google, or anything marketing related...the CD team is who you need.
Marindia Humbert profile picture
Marindia Humbert
7 months ago
Coleman is amazing to work with! He supports our marketing department here at Southern Premier Roofing. We have seen so much growth.
Tom Banes Jr. profile picture
Tom Banes Jr.
7 months ago
We've been working with Coleman at Contractor Dynamics for a little over a year. He really knows his stuff when it comes to marketing for roofing companies. He does a great job breaking things down into simple, practical strategies that contractors can actually use to grow their business.

I’ve picked up a lot of valuable insights from him on branding, marketing, and lead generation. You can tell he genuinely cares about helping contractors improve and stay ahead in a competitive market.

If you’re a contractor looking to get better at marketing and building your brand, I’d definitely recommend working with Coleman and the team at Contractor Dynamics.
Katelyn Cheatham profile picture
Katelyn Cheatham
7 months ago
Contractor Dynamics, specifically Coleman and Chad, has been a game changer for our marketing and sales department. I value the skills they teach you with their wide array of videos in their dashboard, covering topics like Google ads, meta ads, content creation, marketing planning, etc. Our 1:1 calls with Coleman and Chad give us insight into our own marketing campaigns, efforts, and progress while the group calls provide a safe collaborative space to connect with other marketing teams from different companies. It’s a company that not only supports your marketing and sales efforts but also empowers your team to succeed independently from third-party marketing companies, giving you full control of your marketing and sales.
Ronnie Lollar profile picture
Ronnie Lollar
7 months ago
The team at Contractor Dynamics helped completely change our outlook and results on marketing. They helped create a structured plan to understand where our time and market dollars should be focused. If you feel as though you are spending money on marketing and getting minimal return; you need to partner with the Contractor Dynamics team. Great return on investment.
Dan Fleming profile picture
Dan Fleming
8 months ago
We've gotten great value out of our partnership with Contractor Dynamics. I've enjoyed our meetings and learned a lot through their roofing marketing expertise. Bobby's been insightful and helpful in our discussions. If you have gaps in your marketing and growth, I'd recommend checking this team out!
Crissy Belk profile picture
Crissy Belk
8 months ago
From a marketing perspective, I have gained so much knowledge as a result of our membership with Contractor Dynamics.

Their video library is relevant and the coaching time with Coleman has been extremely beneficial to understanding the available tools and avenues. I highly recommend their services if you are trying to do as much in house marketing as possible.
Kenneth Mercadante profile picture
Kenneth Mercadante
10 months ago
Have been working with Contractors Dynamics for a couple months now on the Meta Ads side of things. Our business has been around for a long time but needed help re-establishing our brand. We’ve seen great results so far and excited to keep working together. Thanks to Sydney too for being extremely organized and prepared to always help us grow and get better 💪🏼👏🏼
Sean Kelly profile picture
Sean Kelly
10 months ago
Partnering with Contractor Dynamics has been one of the most impactful business decisions we’ve made at Cutting Edge Contracting. As COO and owner, I’m constantly focused on scaling our operations in a sustainable, high-integrity way, and digital marketing is a critical piece of that puzzle. The team at Contractor Dynamics, especially Coleman, has played a key role in helping us align our marketing strategy with our overall business goals.

What sets them apart is their deep understanding of the contractor space. They don’t just throw marketing jargon at you, they listen, they understand the unique challenges we face as a contractor, and they tailor strategies that actually move the needle. Their support in our website rebuild and SEO overhaul has been instrumental in helping us generate more qualified leads, improve our online presence, and ensure our digital brand reflects the same professionalism we bring to every job site.
Beyond the results, it’s the way they work that really resonates with me. Communication is clear and timely, expectations are set and met, and there’s never a question about whether or not they care about our success. They operate with a high level of integrity, which is non-negotiable for us.

I highly recommend Contractor Dynamics to any business owner in the contracting space who’s serious about leveling up their marketing, brand, and lead generation. They’re the real deal, and a true extension of our team.
Matthew Heflin profile picture
Matthew Heflin
10 months ago
Working with Contractor Dynamics has been a great experience! They are insanely knowledgable and have so many connections in the industry to offer a fantastic experience that shows results. We have definitely grown in our marketing efforts in the time since we began their training. We appreciate the team, especially Coleman who has been a life saver!
Patrick Ruegemer profile picture
Patrick Ruegemer
11 months ago
We’ve been extremely impressed with Contractor Dynamics since partnering with them this spring. Joseph Hughes has built an incredible team. You can feel the drive, passion, and commitment to their core values in every interaction.

Our main point of contact, Coleman, has been outstanding. The information, insights, and support he’s provided have been invaluable. He played a key role in helping us hire a Marketing Manager and has continued to support us through training, Zoom calls, feedback, and ongoing guidance.

The level of professionalism and dedication from Contractor Dynamics has made a real impact on our business, and we’re grateful for the partnership.

P.S
Joe,
Coleman needs a raise and you should fly out with him this coming Memorial Day and participate in our company sponsored Murph Event.
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