Build a Marketing System Your Roofing Company Can Run In-House — At Your Own Pace

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200
+
5-Star
Reviews
500
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Roofing Companies Trained
200
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On-Demand
Lessons
Built for the Age of AI
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5.0 rating from 200+ Google reviews from roofing contractors

Trusted by growth-minded roofing companies across the US

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Not Every Roofing Company Is Ready for Hands-On Training — But Every Roofing Company Needs a System.

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You might not have a marketing person yet.

You might want to move at your own pace.

You might prefer to implement independently instead of meeting with coaches every week.

But you do want:

A clear plan
A real system
A way to get control
A way to stop guessing
A way to stop depending on agencies
A way to use AI in your marketing the right way

That’s exactly why Marketing University exists.

It’s the self-serve path for roofing companies who want to build capability — and are willing to put in the work.

The Transformation You Get When You Train Your Team the Right Way

01.
You gain clarity.

You know exactly what to do, in what order, and why it works — no more guessing.

02.
You gain a system.

A repeatable, proven framework for planning, content, ads, tracking, and optimization.

03.
You gain capability.

Your team learns the skills, tools, and workflows to run your marketing in-house — including how to leverage AI and automation.

04.
You gain visibility.

A presence online and offline that makes you the obvious choice in your market.

05.
You gain predictability.

Consistent leads. Predictable pipeline. Confidence in your future.

Everything You Need to Build a Roofing Marketing System You Can Depend On

200+ on-demand training videos, worksheets, and playbooks.

Marketing University

A full step-by-step system built around the 5 Pillars of Marketing: Foundation, Content, Distribution, Optimization, Sales.

Personalized
Marketing Game Plan

Your journey starts with a 1:1 kickoff call to build a custom 90-day action plan aligned with your goals.

Weekly Group
Support

Two weekly live Q&A calls so you can get unstuck fast and keep momentum.

Two Layers of
Community

Circle Community: Ask questions, share wins, get feedback, access swipe files. Owners Community: Weekly owners-only strategy calls covering leadership, hiring, growth, AI, finance, and more.

Direct Support

Email support with a 24-hour turnaround — guidance when you need it.

AI Implementation
Training

Step-by-step instruction on using AI for content, ads, planning, reporting, and workflows. Create more and better content, faster.

CRM &
Technology Support

Get help with your CRM setup, automations, data, tracking, and reporting — the backbone of modern marketing.

Google Training

Google Ads, LSA, Maps, SEO, and website strategy — all taught specifically for roofing.

Video Training

A complete course on shooting, scripting, and editing video content that builds trust and authority.

Custom Tracking
Dashboard

We help you build your own marketing dashboard — finally see what’s working, what’s not, and how to measure ROI.

Content Vault

A never-ending library of examples: video scripts, ads, funnels, content frameworks, and real-world examples.

Offline Marketing Strategy

Build your Five-Mile Famous brand by pairing online and offline marketing into one cohesive omnipresent strategy.

And More…

New tools, templates, resources, and AI workflows added regularly.

Marketing University is for Roofing Companies Who Want Control — Without Needing a Coach Holding Their Hand

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Marketing University is for roofing companies who want to build a real marketing system in-house — and prefer to learn and implement at their own pace.

It’s for owners and teams who believe in taking control, building capability, and following a proven roadmap, but don’t need hands-on coaching to stay accountable.

It’s for companies who want clarity, structure, community, and the tools to leverage AI, content, ads, and modern marketing — while keeping full ownership inside their business.

If you’re ready to build your marketing engine from the inside out, and you want a training system you can execute independently, Marketing University is the right fit.

You’re not doing it alone — you have weekly support, community, and guidance anytime you need it.

Roofing Companies Use This System to Build Real, Predictable Growth

“We’ve gotten great value out of our partnership with Contractor Dynamics. I’ve enjoyed our meetings and learned a lot through their roofing marketing expertise. Bobby’s been insightful and helpful in our discussions. If you have gaps in your marketing and growth, I’d recommend checking this team out!”

Dan Fleming
Proven Contracting Bayville, NJ

“From a marketing perspective, I have gained so much knowledge as a result of our membership with Contractor Dynamics. Their video library is relevant and the coaching time with Coleman has been extremely beneficial to understanding the available tools and avenues. I highly recommend their services if you are trying to do as much in house marketing as possible.”

Crissy Belk
Melvin Belk Roofing Cedar Springs, MI

“Can not say enough great things about Contractor Dynamics! I’ve learned so much in the last 7 months we’ve used them and our Roofing company Harlan Quality Roofing has seen great results in our Marketing Strategy! Coleman has been so helpful and insightful with ideas and has been such a pleasure to work with! Looking forward to continuing our partnership and growing with CD!”

Marisa Bryant
Harlan Quality Roofing Sacramento, CA

These aren’t just “online course wins.”

These are roofing companies building real systems — content, AI workflows, ads, dashboards, offline strategy — and creating predictable growth on their terms.

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Simple, Straight-Forward Pricing

The investment for Marketing University is:
$10,000
Paid-in-full
$1,000/month
12-month agreement
No month-to-month exits.

Why? Because this is a 12-month buildout of your marketing engine — and we’re committed to getting you results.

FREQUENTLY ASKED QUESTIONS

How much time do we need each week?

Plan on 4 hours minimum per week for the courses, weekly group call, and implementation inside your roofing company. The more time you can dedicate to the program, the faster you’ll implement and see results.

Can this work if we don't have a marketing person yet?

Yes, though we strongly recommend having someone who can help with marketing execution, even if it’s an office admin wearing multiple hats. The clients who have dedicated marketing help (whether full-time or part-time) make the most progress inside the program.

How technical do we need to be?

Not technical at all. If you can use email and navigate a website, you can do this, and the community and weekly calls are there whenever you get stuck.

Do we get help with AI and automation?

Yes. You’ll get training on using AI in your marketing, optimizing for AI search through Answer Engine Optimization, and layering in automation so your marketing runs without you babysitting it.

What if we want Done-With-You training later?

Marketing University is the foundation, and we have done-with-you and done-for-you options when you’re ready for more hands-on support. Most members start here, get their footing, and then talk to us about what makes sense next.

Is the community active?

Very. The Arena Mastermind is where roofing company owners share what’s working daily, plus you get weekly group calls and quarterly 1:1 calls so you’re never figuring this out alone.

How is this different from YouTube or free education?

YouTube gives you pieces. Marketing University gives you the full playbook in the right order, taught specifically for roofing companies, with the community and coaching to actually implement it.

If You’re Ready to Build Your Marketing System In-House, We’re Ready To Support You.

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Schedule Your Intro Call

Choose a day and time that works for you.

This call is for growth-minded roofing company owners only.

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