Case Studies 2

Dura-Plex had never run a paid Meta ad campaign in the past. For years, the business ran on referrals, Google organic search, and the kind of community presence that takes decades to build. The leads came in. The jobs got closed. There wasn't an urgent reason to change.
But Ken and Anthony could see the ceiling. Organic lead flow is reliable until it isn't. Referrals don't scale on demand. And watching competitors grow their brands on Facebook and Instagram while Dura-Plex sat on the sideline started to feel like leaving money on the table.
The problem wasn't motivation. It was clarity. They didn't know what a profitable Meta campaign looked like for a company like theirs. They didn't know how much to spend, what kind of creative worked, how to set up targeting, or whether the channel would produce real ROI. Jumping in without a system felt like a gamble they weren't willing to take with the reputation their family had spent 50 years building.