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Author: Maricris

Why More Leads Won’t Save Your Busy Season (And What Will)

Posted on by Maricris

Most roofing companies hit the busy season with one thing on their mind: lead generation. More ads, more spend, more volume. But this conventional approach to lead generation for roofers misses the bigger problem entirely. In a season where time is the scarcest resource you have, chasing more top-of-funnel activity while leaking revenue at every other stage of the process is an expensive mistake.

In the video below, Elizabeth Lytle and Brad Summers of Contractor Dynamics lays out a five-part formula for finishing the busy season strong. The premise is simple: stop chasing more attention and start making more money from the attention you already have.

Before anything else: fix your tracking.

Before diving into the five strategies, there is one non-negotiable prerequisite. Your tracking has to be dialed in. Every lead, every appointment, every estimate sent, every job closed, and the value attached to each one needs to be visible, measurable, and connected across your sales and marketing teams.

No lead generation for roofers strategy will produce consistent results without a tracking foundation underneath it. If you can’t see where your leads are coming from and what they’re closing at, you’re optimizing blind. You won’t know which channels are producing your best jobs, which neighborhoods are converting, or whether the feedback your sales team is giving actually matches what the data shows.

Respond in five minutes or lose the job.

Speed to lead has always mattered in roofing. What’s changed is how unforgiving the window has become. The average missed opportunity from a lead that doesn’t get a fast response costs somewhere between $6500 and $7500. Multiply that across a busy season and the number gets uncomfortable fast.

When a homeowner submits a form or calls your number, they’re not calling one company. They’re calling 3 to 5 simultaneously, often at night or on weekends when most roofing offices are closed. The company that responds within minutes, not within a few hours or the next morning, has a structural advantage that no amount of great salesmanship can overcome.

Patriot Roofing owner Adam Leavins, a past guest on the Nailed It podcast, built an AI system that answers every call after hours, on holidays, and at any time of day. On New Year’s Day, a homeowner called several roofing companies with an urgent roof issue. Adam’s company was the only one that answered. The AI scheduled her inspection, and she became a raving fan not because of anything the sales team did in that moment but because when she needed help, someone was there.

The goal is a system where every lead, regardless of where it comes from, receives an automatic text and email response within five minutes, can self-book an inspection, gets the sales team notified, and has the CRM updated without anyone having to manually trigger any of it.

Effective lead generation for roofers doesn’t end when the lead comes in. It ends when the appointment is booked and the homeowner feels taken care of.

Turn every job site into a neighborhood marketing machine.

The neighborhoods you’re already working in are your lowest-hanging fruit; most roofing companies dramatically underutilize them. When you’re replacing a roof on a street where half the homes are the same age, your job site is not just a job. It’s a live advertisement for every neighbor who drives by.

Branded trucks, yard signs, wrapped trailers, door hangers, and physical presence in the neighborhood signal that you’re active, established, and visible. When those physical touchpoints are paired with geo-targeted Meta ads that serve specifically the residents of that neighborhood, something powerful happens.

Homeowners see your truck out the window and then see your company show up in their Facebook feed twenty minutes later. This is not a coincidence; it is a deliberate strategy that costs very little to execute and produces outsized results because you’re talking to a hyper-local audience that already has context for who you are.

Ask for Google reviews that mention the specific neighborhood by name. Check in on social media from the job site location. Request that happy customers post about their experience in local Nextdoor groups or neighborhood Facebook pages. When a homeowner posts that your company just did their roof and another neighbor asks for contact information, that organic referral costs you nothing and carries more trust than any paid ad you could run.

The more specific your marketing gets in areas where you’re already working, the more authority you build and the warmer every subsequent lead in that area becomes. That’s Five Mile Famous built neighborhood by neighborhood.

Turn every job into a referral and a content library.

Every completed job is an opportunity that most roofing companies close out too quickly. The roof gets done, the crew moves on, and whatever goodwill the homeowner has in that moment gets left on the table. The companies winning right now are treating every job as three separate assets: a referral opportunity, a content opportunity, and a brand ambassador opportunity.

Asking for referrals in person, at the moment the homeowner is most satisfied, dramatically increases the likelihood of getting them. Plant the seed early in the sales process, reinforce it at contract signing, and ask directly at completion. Most homeowners who had a great experience are genuinely happy to tell their neighbors about it. They just need to be asked at the right moment.

Video reviews filmed on-site are among the most powerful content a roofing company can create and among the least utilized. A 30-second clip of a genuinely happy homeowner talking about their experience in their own words, shot on an iPhone in their driveway, will outperform almost any produced ad creative. It’s real, it’s specific, and it builds the kind of trust that stock photos and generic copy simply cannot replicate.

From a single job, a roofing company can generate 10 to 20 pieces of content, a video walkthrough of the problem and the solution, before and after footage with real narration, a homeowner testimonial, neighborhood-specific social posts, and geo-targeted ad creative. Every job you complete without capturing any of this is a content opportunity you can’t get back.

Sales and marketing teams need to be in the same room every week.

One of the most consistent patterns across roofing companies that struggle to grow past a certain revenue threshold is the same one: sales and marketing operating in separate silos, communicating through monthly reports instead of weekly conversations, and spending most of their energy pointing fingers at each other instead of solving the actual problem together.

Marketing blames the sales team for not closing the leads they’re generating. The sales team blames marketing for sending low-quality leads. Leadership wonders why they can’t get past 10 million or 20 million. The answer is almost always the same: sales and marketing are not talking to each other often enough to create a real feedback loop.

A weekly meeting between sales and marketing doesn’t have to be long. 15 to 30 minutes is enough to know which lead sources are producing closeable jobs and which ones aren’t, which neighborhoods are converting and which aren’t, and what objections the sales team is hearing that marketing could address in their messaging and content.

When marketing knows that Facebook leads from a specific campaign are consistently low quality but Google LSA leads are closing at a high rate, they can stop wasting budget on the underperformer and double down on what’s working. That’s what real lead generation for roofers looks like when sales and marketing are actually working together toward the same goal.

The faster the feedback loop between sales and marketing, the better the lead quality becomes, the higher the close rate climbs, and the more efficiently the marketing budget gets spent. In a busy season where every week counts, a monthly reporting cadence is not fast enough.

Use AI to plug the gaps your team can’t fill.

There is a practical version of AI adoption for roofing companies that has nothing to do with drones or robots and everything to do with making sure nothing slips through the cracks during the busiest months of the year. A new team member takes 90 days to get up to speed. AI can be set up and running in a fraction of that time.

What AI does well for roofing companies right now is answer phone calls after hours, respond to leads instantly regardless of where the form was submitted, nurture prospects through automated sequences that include social proof, financing information, inspection scheduling options, follow-up on quotes that haven’t been responded to, and appointment reminders without anyone on the team having to remember to do it manually.

The concern most roofing owners have about AI is that homeowners won’t respond well to it. The reality, based on what our team sees across the companies we work with, is that the script and setup matter far more than the technology itself. An AI system with a well-written, empathy-driven conversation flow that clearly communicates what the company offers and makes it easy for the homeowner to take the next step is a competitive advantage.

In 2026, lead generation for roofers that doesn’t include AI is leaving money on the table every single day. For companies that aren’t using it, every after-hours call that goes to voicemail, every lead that doesn’t get a same-day response, and every quote that goes unanswered is revenue being handed to someone else.

Lead generation for roofers: the busy season revenue formula

The path to finishing the year strong is not more leads. It’s less waste.

Better response time so that every inbound lead gets a fast, automated, professional follow-up regardless of when it comes in. Better collaboration between sales and marketing so the feedback loop tightens and the budget goes where it actually produces results. Better follow-up through systems that don’t rely on a person remembering to send a text. Better neighborhood visibility so that every job you complete generates the next one. And better customer retention so that every happy homeowner becomes a referral source and a brand ambassador.

Most roofing companies will read this, recognize themselves in it, and go back to doing exactly what they were doing. The ones that act on it are the ones that look back on 2026 as the year everything changed.

The companies that execute all five of these things consistently won’t just have a good busy season. They build momentum that compounds into the off-season and sets up a stronger start to the following year. If you want to identify where the gaps are in your current system and put the right pieces in place before the season closes out, our team works through exactly this kind of analysis with roofing companies every week.

Book a call with our team and let’s find out which gaps are costing you the most right now. Already know what needs to change? Our consulting program is where roofing companies trade dependency on outside vendors for a marketing engine they own and control.

What Your Roofing Marketing Agency Is Actually Costing You (And What to Do About It)

Posted on by Maricris

Most roofing company owners who hire a marketing agency have no real idea what they’re paying for. Not the actual cost, not the hidden fees buried in the fine print, and not the red flags that should have sent them walking before they ever signed a contract. After 13 years of auditing and cleaning up after nearly every kind of roofing marketing agency that exists, Joseph Hughes has seen this play out hundreds of times. Here’s the playbook that agencies don’t want you to find out.

The five pricing models and what each one actually costs you

Before you sign up with any agency, you need to understand the five pricing models they use and what the trade-offs are for each one.

The most common arrangement is a flat monthly retainer, typically ranging from $1000 to $20000 a month depending on scope. It’s predictable, the deliverables are defined, and it’s the easiest model to evaluate against results. For most roofing companies, this is the starting point.

The second model is percentage of ad spend, usually 10% of whatever you’re putting into paid channels. It sounds straightforward, until you realize that the agency makes more money every time your budget goes up, regardless of whether or not your ROI improves. That’s a conflict of interest built directly into the pricing structure and worth thinking hard about before agreeing to it.

Performance-based pricing, or pay per lead, sounds appealing to roofing owners because it appears to tie agency compensation directly to results. In practice, it almost always disappoints. An agency optimizing for lead volume will optimize for cheap leads, not qualified leads. The cheapest lead you buy is rarely the one that closes, and a pipeline full of low-quality contacts creates more problems than it solves.

The hybrid model, a lower base retainer with performance bonuses when targets are hit, is often the most aligned structure because both sides win when the marketing works. If an agency won’t even discuss this structure, that tells you something about how confident they are in their own results.

Finally, project-based pricing covers one-off engagements like a website build, a campaign launch, or a brand refresh. These can range from a few thousand dollars to six figures. They work well for specific deliverables, but are not a substitute for the ongoing strategy that a growing roofing company actually needs.

The most important thing to take away from these five models is that the cheapest retainer is almost never the cheapest total cost. A $1500 per month agency that burns through your ad budget without producing results will cost you far more than a $4500 agency that makes every dollar work.

Price is what you pay. Cost is what you actually lose.

Five red flags that should make you walk away before you sign

Knowing how agencies price themselves is only half the picture. Knowing which signals to walk away from is what protects your budget and your time.

The biggest red flag by far is an agency that owns your ad accounts. If you cannot take your Facebook account, your Google account, your website, and your data with you when you leave, you don’t have a marketing partner. You have a hostage situation. Everything should be in your name, under your control, with no exceptions. This is non-negotiable.

Watch out for suspiciously low retainers paired with high ad spend minimums. An agency pitching a $1000 monthly fee that requires you to commit to $10,000 a month in media spend is running a percentage-of-ad-spend model in disguise. The math still doesn’t favor you.

Lack of regular reporting cadence is another signal worth paying attention to. Agencies that say they’ll reach out when they have something to share will reach out when things are going well and then go quiet when they’re not. Accountability requires a schedule, not good intentions.

Long-term lock-ins with no exit clause exist to protect the agency, not you. Agencies that are genuinely confident in their results are willing to earn your continued business month to month after a reasonable proof period. If they need twelve months locked in before they’ll start working, ask yourself what they’re protecting against.

Finally, no roofing-specific case studies is a red flag most owners overlook because they assume marketing is marketing. It isn’t. A generalist agency can eventually learn the roofing business, but they’ll spend the first six months using your budget to do it. You should not be paying for their education when roofing-specific expertise already exists.

What drives roofing marketing agency costs up

Not all agency costs are created equal. Some cost drivers are worth every dollar. Others are just overhead dressed up as value.

Scope of services drives cost up quickly, and it’s only worth paying for when the channels being added are focused and proven for your specific business model. Paying for a full-service package when you only need two or three things done well is one of the most common ways roofing companies overpay for marketing that underdelivers.

Reputation and roofing-specific track record almost always justify higher fees. When you hire an agency that already understands storm versus retail roofing, knows how GAF Master Elite and Owens Corning Preferred Contractor programs affect your positioning, and has case studies from companies that look like yours, you’re buying a shorter learning curve and a higher probability of results. That’s worth paying for.

Real strategy depth, meaning an agency that thinks before it builds, costs more upfront and saves more over time. Execution without strategy is just spending money faster. Dedicated roofing-specific talent matters for the same reason. A specialized account manager and a generalist account manager might cost the same per hour, but they don’t produce the same results per hour for your business.

On the other side, costs come down without sacrificing outcomes when you narrow the scope to what actually matters for your business right now, when you have genuine in-house capability that reduces the need for full-service execution, and when your internal systems, your CRM, your tracking, your website, are clean before you bring an agency in. An agency that has to spend the first two months fixing your foundation is not spending those first few months growing your business.

What never brings costs down in any meaningful way is chasing the cheapest option. That is consistently the single most expensive decision a roofing company owner can make.

The hidden costs nobody tells you about – until you’re already locked in

The monthly retainer is only the beginning of what roofing marketing actually costs. Here’s what rarely gets discussed before you sign.

Ad spend is completely separate from your roofing marketing agency retainer and needs to be budgeted accordingly. A reasonable rule of thumb is to plan for 2x to 4x your monthly retainer in actual media spend. If your retainer is $3000 a month, you should expect to spend $6000 to $12,000 on top of that in ads.

Most agencies also charge onboarding fees ranging from $1500 to $5000 upfront for account audits, campaign builds, and tracking setup. These are legitimate costs, but they catch a lot of roofing owners off guard if they weren’t discussed clearly before signing.

Tool licensing adds another $100 to $300 a month for call tracking, reporting dashboards, and conversion software that frequently isn’t bundled into the retainer. Creative production for video, photography, ad design, and landing page builds is often not included either, so get specific about what creative is and isn’t covered before you commit to anything.

The hidden cost that almost nobody talks about is the bad-fit agency. A roofing marketing agency that isn’t right for your business doesn’t just cost you the retainer. It costs you 6 to 12 months of momentum, a burned ad budget, and if they’ve been holding your accounts, the ability to cleanly restart when you finally recognize what went wrong. The cheapest agency you’ve ever hired is almost always been your most expensive one.

What this looks like in a real roofing business

We recently met Chris, the owner of a multi-million dollar roofing company in Boston at an industry event. Chris hired two marketing agencies simultaneously because he wanted to move fast with his marketing. The problem was that he had no visibility into what either agency was actually doing or what the spend was producing.

When Contractor Dynamics audited his marketing, they found $18,000 a month going into Google PPC campaigns that were generating almost nothing. Chris had no idea which agency was responsible for which results, because there was no tracking in place to connect the spend to actual revenue. It was a black box he’d been funding for months.

After walking through the audit results together, Chris eliminated one agency entirely, significantly cut the Google Ads budget that wasn’t performing, and hired a full-time in-house marketing manager that Contractor Dynamics now trains and supports on a weekly basis.

A full tracking dashboard gives his team real-time visibility into every channel, and marketing decisions are now made from data rather than assumptions. That’s the difference between owning your marketing and renting results from people who may or may not be paying attention.

What to ask before you sign anything

You now have the full picture. Five pricing models with real trade-offs. Five red flags that should end the conversation immediately. The cost drivers worth paying for and the ones that aren’t. The hidden costs that will surprise you if you don’t plan for them, and a real-world example of what it looks like when none of this gets addressed upfront.

Before signing with any roofing marketing agency, ask who owns the ad accounts, what the full cost looks like including ad spend and tools, what the reporting cadence is and what specific metrics will be tracked, whether there’s a roofing-specific case study from a company similar to yours, and what happens to your accounts and data if you decide to leave. The answers to those five questions will tell you more about an agency than anything on their website.

If you want someone to look at your actual situation and your numbers and give you an honest read on what’s working and what isn’t, that’s exactly the kind of conversation our team has every week with roofing company owners.

There’s no pitch involved. Just clarity on what great marketing looks like and what it will take to get there. Book a clarity call with our team and let’s look at the real numbers together. If you already know it’s time to build something better, our consulting program is where roofing companies stop guessing and start investing in results.

3 Marketing Moves Every Roofing Company Should Be Making at Mid-Year

Posted on by Maricris

There’s something about hitting the halfway point of the year that forces a level of honesty most business owners avoid the rest of the time. The goals you set in January are either tracking or they’re not. The roofing contractor marketing channels you committed to are either producing or they’re draining the budget quietly. And the work you’ve been meaning to delegate is still sitting on your plate.

Joseph Hughes, founder of Contractor Dynamics, shared these three things that Contractor Dynamics is actively working on right now, and why each one also applies directly to roofing company owners trying to grow with more intention in the second half of the year.

Reflection is a marketing strategy.

Before getting into the three marketing moves, it’s worth sitting with the mindset behind them. Peter Drucker said it best: follow effective action with quiet reflection, and from that quiet reflection will come even more effective action.

Most roofing company owners are wired to work hard. The problem is that working hard without lifting your gaze to check the horizon means you can grind for months in the wrong direction without realizing it. Mid-year has a way of forcing that kind of honest assessment whether you’re ready for it or not.

A new month, a new quarter, the second half of the year stretching out ahead. It’s the right time to ask what to start, what to stop, and what to keep doing with more intention than before.

That’s the spirit behind all three of these roofing contractor marketing moves.

Get laser focused on who you actually want to serve.

One of the most important things Contractor Dynamics has worked on in 2026 is getting sharper about our ideal client. Not just roofing companies in general, but specifically the ones where we can make the biggest impact and build the most successful long-term relationships. Through analysis of our client base, the team identified that roofing companies consistently doing over five million dollars a year in revenue are the ones where our training, coaching, and done-for-you services create the most value for both sides.

If you’re getting beaten up on price, losing jobs to the lowest bidder, and attracting prospects who were never a good fit to begin with, that’s not just a sales problem. It’s a marketing problem. The leads you’re generating are a direct reflection of the message you’re putting out, the channels you’re using, and who those channels are actually reaching.

Getting clear on your ideal client, whether that’s a specific homeowner demographic, a home value threshold, a neighborhood profile, or a job type, and then aligning your marketing message directly to that person changes everything downstream.

Appointment quality improves. Close rates go up. Sales reps stop getting beaten on price because the prospects walking in the door already understand the value. Referrals get better because the right clients refer the right clients. It’s a domino effect that starts with one decision: getting honest about who you’re trying to reach and making sure your marketing is actually talking to that person.

Delegate the roofing contractor marketing work that’s keeping you in the weeds.

While preparing for a recent webinar, Joe spent fifteen to twenty hours on tasks that included landing page copy, promotional emails, follow-up sequences, slide decks, and ad creative. This is the kind of work he’s capable of doing, and work he genuinely enjoys, but also kept him out of his role as visionary and away from the higher-leverage activities that only he can do.

His response wasn’t to push through and keep doing it. It was to open a Google Doc, write down everything he did, let it sit for a couple of days, and come back to build a job description for the person he eventually wants to hire to own that work. That’s delegate and elevate in practice.

For roofing company owners, the equivalent exercise is straightforward. Write down everything you’re doing in your marketing right now. Every task, every approval, every piece of content you’re creating. Then ask yourself honestly: which of these things genuinely require me, and which of them could be done by someone else if that person were trained and empowered to do it? The work that falls into the second category is your first hiring priority, whether that means bringing on an in-house marketing manager, training someone already on your team, or working with a program that can do the training for you.

The owners who build great marketing teams are not the ones who do the most themselves. They’re the ones who identify what needs to be done, find the right people to do it, and coach those people toward excellence while focusing their own energy on the work that only they can do.

Dig deeper on what’s already working instead of chasing something new.

This is the one that most roofing companies get wrong at mid-year. They see a channel that’s sort of working, get impatient with the pace of results, and pivot to something new. Meta ads aren’t converting the way they hoped, so they start asking about Google LSA. Google LSA is generating leads but the quality feels inconsistent, so they start looking at direct mail. Direct mail goes out and the phone doesn’t ring immediately, so they wonder if SEO is the answer.

The problem is rarely the channel. It’s the depth of execution on that channel. Right now, Contractor Dynamics is running 45 different ad variations on Meta by testing different video formats, graphics, testimonial content, hooks, headlines, and calls to action. That level of creative diversification is what the Meta algorithm now requires to perform at a high level, and it only produces results when you commit to the process of testing, measuring, and optimizing consistently rather than making one ad and waiting to see what happens.

A new client from Colorado came to us after six months of running Meta ads and getting mostly spam and bot leads. His instinct was not to give up on Meta. It was to figure out what he was doing wrong and fixing it. That’s exactly the right mindset. The channel works. The strategy just needed to be rebuilt from the ground up with someone who understood what the platform actually requires in 2026.

For your roofing contractor marketing, the question at mid-year is not what new channel to try. It’s what channel is already showing signs of working and what would it look like to go 10x deeper on that before touching anything else. One client in the Detroit area doubled down on community events and intentional commercial relationship building because those two things were already producing results for their business. They didn’t need a new channel. They needed more commitment to the ones already working. That’s how a roof marketing company builds sustainable, compounding growth rather than perpetually starting over.

The common thread

Getting clear on your ideal client, delegating the work that’s keeping you in the weeds, and going deeper on marketing that’s already working all point to the same underlying principle.

Intentionality. Not multitasking. Not chasing shiny objects. Not staying busy without checking where the effort is actually going.

Mid-year is the right moment to sit down, reflect honestly on what the first half of your roofing contractor marketing produced, and make deliberate decisions about where to focus the second half. The companies that do this consistently are the ones that will look back at year-end and understand exactly why they grew. The ones that skip it keep wondering why the effort never seems to match the outcome.

If you want help getting clear on your ideal client, building a marketing plan for the second half of the year, or figuring out which channels deserve more of your attention and budget, that’s exactly the kind of conversation our team has with roofing companies every week. We’ve worked with over 500 roofing companies across North America and seen every version of this challenge. We know what the patterns look like and we know what separates the companies that finish strong from the ones that coast into December wondering what happened.

Taking thirty minutes to talk with someone who can look at your specific situation with fresh eyes might be the highest-leverage thing you do this month. Book a call with our team and let’s figure out what your second half should look like.

Already know you need more than a conversation? Our consulting program is where roofing companies build the marketing engine that makes the second half of every year better than the first.

5 Things Your Roofing Marketing Agency Will Never Tell You (But You Need to Know)

Posted on by Maricris

Most roofing company owners have a complicated relationship with the marketing agency they hire. They’ve heard the promises, signed the contracts, watched the activity spike in the first couple of months, and then waited. Eventually, they found themselves staring at a dashboard full of impressions and clicks, but with no clear line to actual revenue.

Joseph Hughes has spent 13 years working with over 500 roofing companies across North America and this story comes up every single day. The frustration is real, the financial damage is real, and the missed opportunity cost of going months or years without marketing that works is very real. But before writing off every agency as the enemy, it’s worth understanding the full picture because the problem isn’t always them. Sometimes it’s the way it has been set up.

Here are five things your roofing digital marketing agency will never tell you, and what you can do with each one.

The hours they’re spending on your account will surprise you.

Regardless of what you’re paying, whether it’s $2,000 or $10,000, there is a fixed ceiling on how many hours an agency can realistically dedicate to your account each month. When you do the math on a $5,000 dollar monthly retainer, you’re looking at somewhere between five to ten hours of actual work on your business. Not enough time to develop a real strategy, create meaningful content, optimize campaigns consistently, or stay on top of the platform changes that are now happening faster than ever.

Agencies are built on scale. They need dozens or hundreds of clients to make their model work, which means your account is one of the many being managed with the same limited bandwidth. Meanwhile, the roofing company down the road that invested in a trained in-house marketing manager is getting 160 hours a month of focused attention on their marketing.

This is not a slight difference, but a structural advantage that compounds every single month. In many cases, the cost of that in-house person is comparable to or less than what most roofing companies are already paying in agency retainers.

They’re selling you a Swiss Army knife, then deliver a pocket knife.

Most roofing marketing agencies pitch themselves as full-service solutions. Google ads, Meta ads, SEO, content marketing, direct mail, website tracking, AI optimization. The everything pitch is compelling because it’s exactly what a busy roofing owner wants to hear: one vendor, one invoice, and one point of contact.

The reality is that most agencies are genuinely good at one or two things and then stretched thin on the rest. It’s rare to find a roofing digital marketing agency that executes at a high level across every channel simultaneously, and even rarer to find one doing it for the specific nuances of the roofing industry.

In 2026, a single-channel marketing strategy is no longer enough. Consumer behavior has shifted, competition has increased, private equity is buying up ad space, and algorithms are changing faster than most agencies can keep up with. A multi-channel approach is required, and a generalist agency promising to handle all of it rarely delivers on that promise at the level your business needs.

The person managing your account has never run a business.

This is the truth that agencies are least likely to volunteer. The account manager assigned to your roofing company is probably smart, probably ambitious, and probably knows more about digital marketing platforms than you do. But they have almost certainly never run payroll, managed crews, worried about cash flow, or felt the weight of being responsible for the livelihoods of their employees.

That perspective gap matters more than most people realize. Marketing decisions for a roofing company do not exist in a vacuum. Every dollar spent on ads connects back to hiring decisions, overhead, revenue targets, and profit margins. An account manager without that owner context is making strategic recommendations for your business without understanding what it actually costs you when those recommendations miss the mark.

At Contractor Dynamics, most client-facing team members have previously owned their own businesses precisely because that owner mentality changes how they advise, coach, and hold themselves accountable to results.

Marketing is harder than ever before and most agencies won’t admit to that.

Back in 2015 and 2016, running Google ads or Meta ads for a roofing company was relatively straightforward. Find something that worked, put more money into it, get more out of it. The platforms were less competitive, consumer behavior was more predictable, and the barrier to generating leads digitally was lower than it had ever been.

That environment no longer exists. Consumer skepticism is at an all-time high. Algorithms have grown dramatically more complex. Private equity-backed roofing companies are flooding local markets with ad spend. AI has changed both how platforms work and how homeowners make purchasing decisions. Marketing in 2026 requires a multi-channel strategy, consistent weekly optimization, ongoing testing, and the patience to build something that compounds over time rather than produces leads in thirty days.

Agencies know most roofing owners don’t want to hear this. The pitch that gets contracts signed is the one that promises a simple solution and quick results. So that’s what gets pitched.

The honest version that real marketing requires real work, real strategy, and real ongoing attention, is a much harder sell. But it’s the only version that actually produces sustainable growth. The roofing companies that understand this and commit to it are the ones that keep taking market share while everyone else keeps switching agencies and wondering why nothing is working.

Nobody outside your company will ever care as much as you do.

This is the most important truth on the list and the one most worth sitting with. No roofing digital marketing agency, regardless of how good they are, will ever care about your business, your customers, your team, or your market the way you and your people do. That’s not a criticism. It’s just the reality of how businesses work. They have their own pressures, their own clients, their own metrics to hit. Your success is important to them, but it will never be as important to them as it is to you.

The roofing companies that consistently win with marketing have internalized this. They don’t fully outsource their marketing and walk away. They own it. Someone on the leadership team, an in-house marketing manager, or the owner directly is setting the strategy, reviewing the budget, tracking the results, and holding everyone accountable to outcomes rather than activity.

Agencies can absolutely play a supporting role in executing parts of that strategy, but the leadership of marketing has to live inside the company. That’s not just a tactical advantage. It’s the single biggest determining factor in whether a roofing company builds marketing that grows with the business or keeps cycling through vendors, hoping the next one finally cracks the code.

Blindly outsourcing marketing is the problem; not the agencies themselves. The roofing companies that figure this out stop being victims of bad marketing and start being architects of their own growth.

Here’s what you can do instead.

Understanding these five truths doesn’t mean abandoning every outside vendor. It means approaching marketing with the same ownership and accountability you bring to every other part of your business. You wouldn’t hand your financials to a bookkeeper and never look at them again. You shouldn’t hand your marketing to an agency and do the same thing.

Educate yourself on how marketing works. Build enough internal knowledge that you can evaluate what a roofing digital marketing agency is doing, ask the right questions, and know when the results don’t add up. Get someone inside your company who owns the marketing function day to day, whether that’s a trained in-house marketing manager or someone on your leadership team who takes genuine ownership of the strategy. Use outside vendors to add capability, not to replace accountability.

That’s the model the best roofing companies in North America are running on and it’s what Contractor Dynamics has been helping roofing companies build for over a decade.

If you’re ready to stop cycling through agencies and start building marketing you actually own and control, the answer isn’t finding a better vendor. It’s building a better system. AI, automation, and proven strategy can all play a role, but only when there’s real ownership behind them. Contractor Dynamics’ Consulting Program is where roofing companies build that from the ground up. If you want to see what it looks like before you fully commit, book a Marketing Clarity Call and we’ll walk you through the full picture for your specific market and goals.

The Roofing Marketing Playbook for 2026: What’s Working, What’s Changing, and What You Can’t Ignore

Posted on by Maricris

Joseph Hughes and Sydney Vasquez of Contractor Dynamics recorded this conversation earlier this year at the CertainTeed Business Building Workshop, fresh off a stretch of contractor conversations about roofing marketing at RoofCon in Oklahoma City.

What they’re sharing isn’t just theory; it’s a distillation of what they’re hearing from roofing companies across the country every single day. If you’re building a marketing plan for the second half of 2026 and hoping it will actually produce much-needed results, then this is the playbook you need to follow.

AI is a tool, not a replacement for human connection.

The conversation around AI in roofing marketing tends to go one of two directions. Either owners are skeptical and ignoring it entirely, or they’re chasing every new tool without a clear strategy behind it. Neither approach is serving roofing companies well in 2026.

AI and automation are tools for making your back-end processes more efficient, tracking your data more accurately, and freeing up your team’s time so they can focus on what no algorithm can replicate: the human experience of working with your company.

The roofing companies that are winning right now are using AI to handle the operational and analytical work so their people can show up better for customers, and are not using it to remove people from the equation entirely.

As consumer skepticism around AI-generated content continues to rise, the value of genuine human interaction, both online and in person, is going up with it. This is not a reason to ignore AI; the key is to use it strategically while doubling down on the things that build real trust.

Offline roofing marketing is making a comeback.

When COVID pushed everything digital in 2020, a lot of roofing companies quietly let their offline marketing habits atrophy. Community involvement, referral partner relationships, local events, BNI groups, Chamber of Commerce meetings, youth sports sponsorships. These things fell off the priority list as owners chased digital channels and tried to figure out Meta ads and Google LSA.

In 2026, the data from Contractor Dynamics’ client base is telling a clear story. The roofing companies that exceeded their goals last year were not just the ones running the best digital campaigns. They were the ones doing both: executing consistently online while showing up in their communities in person. Referral relationships with realtors, insurance agents, general contractors, and other local businesses are producing results that pure digital strategies struggle to match, particularly in markets where online competition has gotten expensive and crowded.

The reason this is working is rooted in consumer psychology. Skepticism is at an all-time high. People don’t trust what they see online the way they used to, and with the flood of AI-generated content across every platform, that distrust is only deepening. When a homeowner meets someone from your company at a community event, gets a referral from a realtor they already trust, or sees your crew showing up consistently in their neighborhood, that builds a different kind of credibility than any ad can buy. Offline marketing doesn’t replace your digital strategy. It makes everything else work better.

Real faces on video are no longer optional.

Stock images and AI-generated visuals used to be a shortcut that most homeowners didn’t notice. That era is now over. In a marketing landscape saturated with content that looks polished but feels hollow, authentic video of real people doing real work has become one of the most powerful tools available to a roofing company.

The roofing companies making the biggest impact in their local markets right now are the ones putting real faces on video consistently, not once a month but multiple times a week, and distributing that content across every channel available to them. The camera in your pocket is good enough. The content doesn’t need to be produced. It just needs to be real.

One of the most effective strategies that Contractor Dynamics has seen from its top-performing clients is taking organic social content that’s already performing well, and then running it as brand awareness ads on Meta for $20 to $30 a day. For under $1000 a month, that approach puts your video content in front of tens of thousands of people in your local market every single day of the year.

The clients doing this consistently are not only building brand awareness faster, they’re also paying significantly less per result than clients running traditional ad creatives because the algorithm rewards content that people are already engaging with organically.

Getting those reps in, testing multiple videos simultaneously, and letting the data tell you what’s resonating is how the best-performing roofing marketers are operating right now.

If you’re not tracking, you’re guessing with real money.

At RoofCon and the CertainTeed event, one of the most consistent things Joseph and Sydney heard from roofing owners was frustration about their marketing spend. Money going out, but no clear picture of what’s coming back. No way to know which channels are working, which markets are performing, or where to put more budget and where to pull back.

This is one of the most expensive problems in roofing marketing, and also the most solvable. The challenge is that tracking requires someone in your business whose job it is to watch the data consistently. As an owner wearing multiple hats, it’s nearly impossible to monitor your marketing performance closely enough to catch problems early and capitalize on what’s working. By the time most owners look at their numbers, weeks or months have passed, and the opportunity to optimize is long gone.

One of our roofing clients operating across six or seven states recently got a full tracking dashboard implemented across their entire marketing operation. Before that infrastructure was in place, they had no reliable way to evaluate which states deserved more budget, or which channels were actually driving quality leads in each market.

Once the data started flowing, the decisions became obvious. They can see exactly where to increase spend, where to pull back, and which channels to prioritize as they built their 2026 plan. In one case, the data revealed an opportunity to scale a particular channel significantly and almost immediately upon making that change, lead volume increased substantially. That’s what measuring your ROI actually looks like when the tracking is set up correctly.

The reality is that in 2026, only 1 in 100 roofing companies has this all figured out. This is not a discouraging statistic, but a wide open lane for those who are willing to build it.

Speed to lead is now measured in seconds, not minutes.

The five-minute rule used to be the benchmark for lead follow-up. If you responded to an inbound lead within five minutes, research showed you are more than 100x more likely to convert that lead into an appointment compared to waiting longer. That standard already separated the best roofing companies from the rest.

AI is now raising that bar dramatically. Automated follow-up systems are allowing companies to respond to new leads in under fifteen seconds, and that capability is shifting consumer expectations fast. What felt like an impressive response time a year ago is starting to feel slow.

The roofing companies implementing AI-driven lead response tools are not just moving faster than their competition. They’re meeting homeowners at the exact moment of highest intent, before the homeowner has had time to move on to the next option on their list.

This isn’t about chasing technology for its own sake. It’s about consumer behavior. Think about your own experience as a buyer. When you submit a form or send an inquiry, you want a response immediately. If you don’t get one, you keep searching. Your customers are no different. And in a market where 3 to 5 roofing companies are often contacted simultaneously by the same homeowner at the same time, the company that responds first has a structural advantage that no amount of great ad creative can overcome.

Before scaling any marketing channel, make sure your lead response system is dialed in. Spending more on ads while leads sit unanswered is one of the most costly mistakes roofing companies make. Getting this right first is what makes everything else worth paying for.

The roofing companies that win in 2026 will do all of this together.

None of these pieces work as well in isolation as they do together. Authentic video content distributed consistently across organic and paid channels builds the brand awareness that makes your offline presence more recognizable. Your offline presence builds the trust that makes your digital ads more effective. A tracking dashboard gives you the visibility to know what’s working and where to invest more. And a fast, automated lead response system makes sure none of that investment leaks out through slow follow-up.

This is what a Predictable Marketing Machine looks like in 2026. Not a collection of tactics running independently, but a connected system where every piece is working together toward the same goal: becoming the most trusted, most visible roofing company in your local market.

Most roofing companies will read this, nod along, and go back to doing exactly what they were doing before. The ones that act on it are the ones that will look back on 2026 as the year everything clicked. If you want to be in that group, schedule a call with our team and let’s build a plan specific to your market, your goals, and where you are right now. Already know what you need and ready to move to the next step? Our consulting program is where roofing companies stop guessing and start owning their growth.

How Modern Roofing Went From 14 Leads a Year to 14 Leads a Week by Taking Back Control of Their Marketing

Posted on by Maricris

Alicia Hannold had never worked in marketing before she became the marketing manager for Modern Roofing in Tucson, Arizona. Her background was in property management, and she knew nothing about Google ads, Meta campaigns, or SEO when she stepped into the role. What she did know was that the roofing marketing agency handling Modern Roofing wasn’t delivering what was promised.

What she found when she dug into the accounts changed everything.

The problem with handing your marketing to someone who doesn’t know your business

When Alicia first came on board, the roofing marketing agency was running the show. Her job was simple: take photos, post them online, and let the agency handle everything else. For the first 90 days, that arrangement seemed fine. Alicia was still learning the basics of what marketing even meant and focused on small things like getting the right images for social media posts. She had no reason to question what the agency was doing because she didn’t yet know enough to question it.

That changed the moment she started going through Contractor Dynamics’ training program. As her understanding of how marketing actually works deepened, she began to look more closely at what the agency had built inside their accounts.

What she found was not a carefully managed system. Advertiser verification hasn’t been completed. The business address was listed inconsistently across different platforms. These weren’t minor oversights; they were the kinds of fundamental errors that suppress ads entirely, which means Modern Roofing had been spending thousands of dollars on campaigns that had almost no chance of generating leads in the first place.

The roofing marketing agency never flagged any of it. This is the core problem with outsourcing your marketing to an agency that doesn’t have a stake in your results. They manage your accounts on autopilot. They set up campaigns and let them run without the kind of daily or weekly attention that platforms like Google now require. And because most roofing owners don’t have the knowledge to audit what the agency is doing, these errors go unnoticed while the budget keeps burning.

What taking control actually looks like

After auditing the Google Ads account and presenting her findings to the owner, Alicia made the call to take over management of the campaigns entirely. She started from scratch, rebuilding everything with the right settings, verified information, and a clear strategy behind each campaign. Within months, Modern Roofing went from generating roughly 14 leads a year from Google to generating 14 leads a week.

That’s not a reporting anomaly or a lucky stretch. That’s what happens when someone who genuinely cares about the outcome takes ownership of the work.

Alicia is clear about what made the difference. When you control your own marketing accounts, you control your data, your messaging, and your decisions. When a roofing marketing agency controls them, those things belong to the agency. If you decide to leave, you often leave empty-handed because the campaign history, the audience data, and the strategy all live in their systems, not yours.

Owning your marketing infrastructure is not just a tactical advantage. It’s a foundational business decision that affects your ability to grow, adapt, and compete.

Having a multi-platform strategy builds brand presence that compounds over time

One of the most important shifts Alicia made at Modern Roofing was moving away from treating each marketing channel as a separate silo and building a consistent brand presence across all of them simultaneously. Google ads, Meta ads, organic social media, and local brand awareness campaigns all run together now, each one reinforcing what the others are building.

On the organic and brand awareness side, the results have been significant without any paid amplification. Modern Roofing has grown its Instagram following by over 350 people purely through consistent organic content, with individual posts generating hundreds of thousands of views and thousands of likes. Those aren’t just vanity numbers. They represent homeowners, real estate professionals, and local businesses who have seen Modern Roofing show up consistently in their feeds over time, building familiarity long before any of them are ready to buy.

Alicia’s approach to brand consistency is deliberate. The same bright yellow production shirts that appear on job sites appear in Google ad creative. The same fonts, colors, and visual standards that run on Meta run on Instagram and YouTube. When someone sees a Modern Roofing ad anywhere, it feels like the same company, because it is. That consistency is what turns brand awareness into brand trust, and brand trust is what turns a prospect who found you on Google into a customer who already felt like they knew you before they ever called. That’s Five Mile Famous built through discipline and repetition across every channel.

Why your next revenue driver might already be inside your business

One of the most common objections roofing owners have to hiring an in-house marketing manager is cost. It feels like adding a salary without a direct line to revenue. Alicia’s story makes the case that this framing is wrong.

In her first several months at Modern Roofing, Alicia eliminated thousands of dollars in wasted ad spend, rebuilt a Google Ads account that had been generating almost nothing, and grew an organic social presence that continues to drive brand awareness and inbound attention at no additional cost. She did this while also managing Meta campaigns, planning events, creating content, and building the marketing infrastructure the company now runs on. That’s not overhead; that’s a revenue engine.

The key to making this work, as Alicia describes it, is a combination of education, support, and structure. She invested serious time in Contractor Dynamics’ training program, working through the modules, and showing up to group calls and one-on-ones. She dedicated specific days to reporting, editing, training, partnerships, and planning so that nothing fell through the cracks. And she had the full support of the owner, who gave her the space to learn, the authority to make decisions, and the trust to go to bat for the company even when that meant confronting an agency that didn’t want to let go.

For owners who want their marketing manager to perform at that level, Alicia’s advice is direct. Give them the grace to learn and grow. Check in with them regularly because marketing moves fast and a week without communication between an owner and a marketing manager is a week where too many things can drift. Understand that the role is bigger than most people expect and that a great marketing manager cannot be in five places at once. And when they ask for help, be ready to provide it or find them the training and support they need to figure it out.

The roofing marketing agency isn’t your partner. Your data is.

When Modern Roofing finally decided to pull their accounts from the agency, the agency didn’t make it easy. They pushed back hard. They made promises. They called the office. That’s not unusual. Agencies that have built their business model around keeping clients dependent on them don’t give up that dependency without a fight.

The best defense against this type of dynamic is the one Alicia built: understanding your own marketing well enough that nobody can tell you the moon is black and have you believe it.

The roofing companies that are going to win in 2026 and beyond are the ones that own their marketing from the inside. Not because agencies can never add value, but because without an internal marketing capability, you have no way to evaluate what an agency is doing, hold them accountable to real results, or adapt quickly when the market changes. The in-house marketing engine is what gives you the visibility, the speed, and the ownership that rented marketing simply cannot provide.

If you’re currently working with a roofing marketing agency and the results aren’t there, Alicia’s advice is simple: rip the band-aid off. Learn what’s actually happening inside your accounts. Take control of your data. And stop accepting effort as a substitute for results.

Build something you own.

Modern Roofing’s story is about a company that decided to take Extreme Ownership over their marketing, hired someone willing to learn, gave her the tools and training she needed, and let her go to work. Fourteen leads a week from Google is not a fluke. It’s what happens when someone who genuinely cares about the outcome is in charge of the outcome every single day.

If you want to build a marketing engine like Modern Roofing’s inside your own company, we train your team to build, manage, and optimize your entire marketing system using proven strategies, AI, and automation so you finally gain control over your growth and never depend on agencies or lead vendors again.

Ready to see how it works?

Every week you’re running on a broken marketing system is a week of revenue you’re not getting back. Book a clarity call with our team and let’s figure out exactly what’s holding your marketing back. If you’re past the research phase, our Consulting Program is where the real work begins.

4 Reasons Your Roofing Marketing Didn’t Work in 2025 (And What to Do About It in 2026)

Posted on by Maricris

If you’re looking back at 2025 and the early part of this year wondering where your marketing budget actually went, you’re not alone. Digital marketing for roofers changed faster this past year than at any point in the last decade.

Across the more than 500 roofing companies Contractor Dynamics has worked with over 13 years, this past year exposed a gap that had been building for a while. The strategies that used to work stopped working. The budgets that used to produce stopped producing. And most roofing owners were left holding a stack of reports that didn’t explain any of it.

Here are the four reasons why and what you can actually do about it going into 2026.

AI changed the algorithm faster than most agencies could keep up.

Every major platform, Google, Meta, and others, introduced more AI into their algorithms in 2025. What this means in practice is that marketing moved faster than ever. Algorithm updates that used to roll out gradually started happening constantly. Campaigns that were performing well in January looked completely different by July.

The set it and forget it approach is dead. If your agency is reviewing your campaigns once a month, you’ve been bleeding ad spend for weeks at a time before anyone noticed. The roofing companies that stayed ahead of this are the ones with eyeballs on their campaigns daily, not monthly. Some of the top clients that Contractor Dynamics works with check their ad performance every single day.

The fix here is twofold. First, educate yourself on how marketing actually works. Not to become an expert, but to know enough to make smart decisions, ask the right questions, and hold the people running your marketing accountable. Extreme Ownership over your marketing doesn’t mean doing it all yourself. It means understanding it well enough that nobody can hand you a vague report and call it a day.

Second, if you’re hiring outside help, do your due diligence. Check reviews, ask for references, and find out specifically how often they are optimizing your campaigns. In 2026, a marketing partner who checks in once a month is not keeping up. The platforms move too fast for that. Weekly optimization is the minimum standard worth paying for.

This is what effective digital marketing for roofers looks like in 2026. Not set it and forget it. Active, informed, and optimized consistently.

Private equity moved into your local market and drove up the cost of everything.

This one is real and it’s not going away. Private equity backed roofing companies have been flooding into local markets across North America, buying ad space on Google and Meta, purchasing leads in bulk, and driving up costs for every independent contractor competing for the same eyeballs.

The wrong response is to try to outspend them. You won’t win that fight. The right response is to do the things they can’t or won’t do.

Here’s what most PE backed roofing platforms are not doing: they’re not getting on video. They’re not showing up at local community events. They’re not making every job site a billboard. They’re not building authentic relationships in the neighborhoods they serve. They’re running their marketing from a spreadsheet, not an iPhone. They’re optimizing for scale, not for trust.

That’s your lane. When everyone else is throwing money at platforms, you build Five Mile Famous. You show up in person, on video, on every job site, in every neighborhood, consistently enough that when a homeowner needs a roof, your name is the only one that feels familiar. Big companies haven’t figured out how to replicate that. And most of them don’t want to.

Consumer behavior shifted and generic marketing stopped converting.

Homeowners are more skeptical than ever. Fake reviews, AI-generated content, and a flood of roofing companies all saying the same things have made trust harder to earn and easier to lose. Research suggests the average consumer makes up to 80% of their buying decision before they ever reach out to a company for the first time.

That means by the time someone contacts you, they’ve already been to your website, scrolled your social media, read your Google reviews, and formed an opinion. If what they found was stock photos, generic ad copy, and a thin online presence, they moved on before you even knew they were looking.

The roofing companies winning in this environment are the ones building real, authentic connections with their market before the homeowner is even ready to buy. Video content. Community involvement. Job site marketing. A Google review profile that signals trust before a single conversation happens.

If your marketing agency is running copy and paste ads with stock footage, that is not going to cut it in 2026. Homeowners want to feel like they know you before they call you. That requires showing up as a real person, with a real team, doing real work in their community.

That is the standard that digital marketing for roofers is being held to this year; it is built on trust first, and conversion second.

Your marketing was never really working, and 2025 just made it obvious.

This one is the hardest to hear. But it’s the most important.

In 2021, 2022, and 2023, the market was so hot that almost any roofing company could grow regardless of how good their marketing was. Property owners were spending. Jobs were abundant. Revenue was up and it masked every inefficiency in the system. If your marketing was weak, it didn’t matter because the phone was ringing anyway.

Then 2025 hit. The market softened. The post-COVID boom cooled. And suddenly roofing owners started asking the question they should have been asking for years: what am I actually getting from my marketing spend?

The answer was not good. Most roofing companies were spraying and praying. Running a mix of tactics with no real strategy underneath, no tracking, no visibility into what was actually producing revenue and what was burning cash.

The fix starts with two things. First, educate yourself on how marketing works so you can stop guessing and start making decisions based on data. Second, build real tracking. Not every channel is perfectly trackable, billboards and community involvement are hard to attribute directly, but far more is measurable than most roofing owners realize. Tools like Google Data Studio and platforms built for marketing attribution can give you a much clearer picture of what your spend is actually producing.

Once you have that data, the path forward is clear. Kill what doesn’t work. Double down on what does. The roofing companies that consistently take market share are not the ones spending the least on marketing. They’re the ones who understand what works and invest more in it with confidence. That’s how you go from marketing chaos to marketing confidence. And it’s one of the most practical digital marketing for roofers that most owners never actually implement.

What separates the companies that grow from the ones that stall.

The four reasons above, AI disruption, private equity competition, shifting consumer behavior, and weak marketing infrastructure, all point to the same underlying problem. Most roofing companies are reactive when it comes to marketing. They respond to what worked last year instead of building for what works now.

The companies that grew consistently on the first half of 2026 are not immune to these forces. They just had better systems in place to adapt. They were watching their campaigns weekly. They were building authentic brand presence in their markets. They were tracking their numbers closely enough to know what to cut and what to scale. And they had someone inside the business who owned the marketing strategy, not a vendor three time zones away who checked in once a month.

That’s not a coincidence. That’s what digital marketing for roofers looks like when it’s built on a real foundation instead of guesswork. That’s a Predictable Marketing Machine.

The move you make now determines how the second half of 2026 goes.

2025 exposed the gaps; 2026 is about closing them. That starts with getting honest about what your marketing is actually doing, building the tracking to prove it, and taking Extreme Ownership over the strategy instead of handing it off and hoping for the best.

If you want a fresh set of eyes on your marketing and a clear plan for what to do differently this year, we train your team to build, manage, and optimize your entire marketing system using proven strategies, AI, and automation so you finally gain control over your growth and never depend on agencies or lead vendors again.

Book a Marketing Clarity Call and we’ll walk you through what went well, what didn’t, and what to focus on in 2026. Ready to build it from the inside out? If you’re ready to stop guessing and start growing, our Consulting Program is where we help you build your marketing engine from the ground up.

Why Roofing Companies That Run on EOS Stop Guessing and Start Growing

Posted on by Maricris

Bill Burkhardt Jr. spent a decade away from roofing before returning to join his father at Four Seasons Kanga Roof as VP of Sales and Marketing. He came back with fresh eyes, a background in data-driven sales, and a clear sense that the business needed a better system.

What he found instead was a company working incredibly hard without getting the results that effort deserved. The team was good. The work was good. But nothing was growing in the same direction at the same time. Sales would be up. Cash flow would be off. Marketing was whoever had time for it that week. Nobody could answer the simple question: do we actually know where our leads are coming from?

That’s when Four Seasons Kanga Roof made what Bill calls one of the two most impactful decisions in their company history. They implemented the Entrepreneurial Operating System.

Working hard isn’t enough without a system behind it

This is the trap most roofing companies fall into, and it’s exactly why so many owners who want to know how to scale a roofing company get stuck. The answer is almost never more hustle. It’s having a better system.

The owner is grinding. The team is grinding. Revenue is moving. But the bottom line doesn’t reflect all that effort, and nobody can quite put their finger on why.

For Four Seasons Kanga Roof, it wasn’t a talent problem or a work ethic problem. It was a clarity problem. Who owns what? Where are we going? How do we make decisions as a team? How do we communicate across departments without things falling through the cracks?

EOS answered all of those questions with one consistent operating framework. And after nearly seven years running on it, Bill said that it’s one of the best decisions they have ever made.

The growth has been steady and consistent ever since. Not a spike followed by a collapse. Not a storm-chasing year that looks great on paper and falls apart 18 months later. Just predictable, compounding growth, year after year.

Simple is not the same as easy

One of the core lessons Bill brought back from his decade outside the industry was the value of data and process. In higher education sales, if you didn’t have the numbers to back up your decisions, you weren’t taken seriously. Coming back to roofing, he expected the same discipline. What he found instead was a business running largely on instinct.

EOS gave that instinct a structure. Bill is quick to point out that simple and easy are not the same thing. Roofing is complex. Running a growing company with multiple divisions, a call center, a sales team, and a marketing department is complex. The job of leadership is to take that complexity and make it simple enough that every person in the organization can understand their role and execute it.

Four Seasons Kanga Roof spent years documenting their processes. They built SOPs for everything. Then they realized the SOPs were all buried in a Google Drive folder nobody could navigate. Having the process documented is step one. Making it accessible to the foreman on a roof who needs it in thirty seconds is the actual problem. So they started over and built a searchable onboarding and training library that anyone in the company can find in real time.

Simple doesn’t mean it’s done once. It means you keep working until it’s actually usable. That’s the EOS mindset applied to operations, and it’s the same mindset that applies to marketing.

The first real marketing plan in company history

Four Seasons Kanga Roof has been in business for over twenty years. This is the first year they’ve had a documented, written marketing plan.

Not because they weren’t doing marketing. They were running PPC, posting on social, investing in SEO. But there was no plan behind it. No defined appointment targets by category. No monthly communication calendar. No documented brand positioning. No process for reviewing whether the plan was actually being executed.

EOS forced the issue. Bill’s integrator made developing that marketing plan a quarterly rock, and building it out forced the team to answer questions they had never formally answered. How many repair appointments do we need each week? How many replacement appointments? How many commercial appointments? What does it cost to generate each one? What channels are actually producing them?

Once those questions had answers, everything changed. The marketing team had direction, the sales team had context, and leadership had visibility into whether the system was working or not. That’s what setting roofing marketing goals actually looks like when you do it right.

In-house marketing changes everything

For years, Four Seasons Kanga Roof outsourced pieces of their marketing like most roofing companies do. The problem with that model isn’t that the vendors are bad. The problem is that outsourced marketing can’t move fast enough and it doesn’t connect back to your business the way in-house can.

Bill discovered this the hard way. A publication went out with the wrong phone number. Another went out with the website spelled wrong. Nobody at the outside vendor caught it. The money was spent and the damage was done.

When you bring marketing in-house, those problems don’t disappear but you catch them before they ship. You have someone whose job it is to scrub every phone number, every URL, every detail on every piece before it goes out. When something needs to change fast, you don’t wait for a roofing marketing agency account manager to get back to you. You huddle up for five minutes and you move.

That nimbleness is the real competitive advantage of building an in-house marketing engine. This is one of the core reasons why Contractor Dynamics focuses on training roofing companies to own their marketing from the inside out rather than renting results from outside vendors.

EOS fixes the sales and marketing friction

Every roofing company with a sales team and a marketing team has friction between them. Sales says the leads aren’t qualified. Marketing says they’re generating plenty of leads. Neither side has a shared definition of what a qualified lead actually is.

EOS solves this by forcing the leadership team to define the target market in the Vision/Traction Organizer. Once that definition is written down and agreed to, the argument is over. A lead that fits the demographics is a qualified lead. Whether a sales rep likes the homeowner or not is irrelevant. The rules of engagement are clear and everyone agrees to them.

That clarity reduces the subjective complaints, improves lead follow-up, and aligns the call center, marketing, and sales team around the same goal. It’s one of the most practical answers to how to scale a roofing company without the sales and marketing teams constantly working against each other.

Four Seasons Kanga Roof restructured the company into five divisions with marketing as the fuel that feeds everything else. That reorganization only works because EOS gave them the framework to define who owns what and how each division communicates.

Consistency is the real brand strategy

Four Seasons Kanga Roof doesn’t spend money on billboards. They don’t chase flashy campaigns. Their brand strategy is simpler than that and more powerful.

Every customer-facing team member wears an orange collared shirt. Every truck is wrapped in bright orange. Every yard sign is orange with a QR code. They show up at community events, church fairs, farmers markets, and arts festivals. They run a maintenance program that brings them back to the same neighborhoods year after year.

The goal is to be the company every homeowner in Metro Detroit has seen so many times in so many places that when they need a roof, there’s only one name that comes to mind. Not because of one great ad, but because of relentless, eerily consistent presence built over years.

Bill puts it simply: consistency compounds. It’s why people don’t lose weight. It’s why they don’t save for retirement. The things that build lasting results are rarely complicated. They just require doing the same right things over and over without stopping. That’s Five Mile Famous built through brand consistency rather than ad spend.

For roofing owners trying to figure out how to scale a roofing company, that structure is the difference between growth that compounds and growth that collapses under its own weight.

What EOS actually looks like after seven years

Four Seasons Kanga Roof didn’t feel the impact of EOS in a single moment. It was a gradual shift. Meetings started running smoother. Issues on the issues board stopped being symptoms and started being root causes. The right people started finding the right seats, while the wrong people moved on.

About a year after bringing in an outside EOS implementer, the leadership team could feel it. The company felt different. Decisions were faster. Accountability was clearer. And the team underneath leadership started to trust that this wasn’t a passing initiative. It was how the company actually operated now.

Seven years in, they’re still working on it. They left their most recent EOS conference with a list of things they haven’t figured out yet. That’s not a failure of the system. That’s the system working exactly as it should. EOS doesn’t give you a finish line. It gives you a framework for always knowing what the next mountain is and how to climb it as a team.

If you’re serious about figuring out how to scale a roofing company the right way, Four Seasons Kanga Roof is proof that EOS works. Start with Rocket Fuel by Gino Wickman or What the Heck Is EOS? for a simpler entry point, or visit eosworldwide.com for a full library of resources.

Build the system first before you chase the growth

The roofing companies that sustain growth over decades are not the ones that spike and implode. They’re the ones that build systems first and let the growth follow. That’s the real answer to how you scale a roofing company – not with more leads or more ad spend, but a foundation strong enough to hold the weight of real growth.

Four Seasons Kanga Roof’s father founded the company on a simple premise: work hard, take care of people, and good things will follow. EOS gave that premise the infrastructure to scale.

Bill came back to roofing with a decade of experience proving that data, process, and clarity are what separate companies that grow consistently from companies that grind without getting anywhere. Seven years into EOS, Four Seasons Kanga Roof is proof that the same is true in this industry.

If you want to build a marketing engine inside your roofing company that connects to revenue and runs with that same kind of consistency, that’s exactly what Contractor Dynamics is built to help you do. We train your team to build, manage, and optimize your entire marketing system using proven strategies, AI, and automation so you finally gain control over your growth and never depend on agencies or lead vendors again.

Want to see how it works? Book a Marketing Clarity Call and we’ll walk you through the full picture. Ready to build it with direct support from our team? Explore the Consulting Program and let’s get started.

How Puetz Construction Went 10x by Showing Up Every Day

Posted on by Maricris

Justin Puetz didn’t have a big marketing budget when he started Puetz Construction in southeastern Minnesota. He didn’t have a videographer, a content team, or a polished strategy. What he had was a phone, a willingness to look a little ridiculous in public, and the discipline to show up every single day.

This year, he’s already surpassed his entire previous year’s revenue in the first five months, and his sales are up 10x. His story is one of the best examples of digital marketing tips for roofers put into real practice.

In a recent episode of the Nailed It podcast, Justin sat down with Elizabeth Lytle, Head of Community at Contractor Dynamics, to break down exactly how he did it. What follows are some of the most important lessons every roofing company owner needs to hear.

Nobody goes on Facebook to buy a roof. That’s not the point.

Roofing owners say it all the time. Nobody scrolls Facebook looking for a roofer. So why bother?

Justin’s answer is simple. People spend three to four hours a day on their phones. A huge chunk of that is on social media. In most local markets, almost no roofing company is showing up consistently with real content.

Most roofing owners dismiss social media because they don’t see an immediate return. But the best digital marketing tips for roofers aren’t about instant conversion. They’re about staying in your market’s peripheral vision long enough that when the day comes someone needs a roof, your name is the only one they think of.

Justin calls it building a digital resume or a virtual handshake. People who have never met him feel like they know him before they ever make the call.

This is what we call Five Mile Famous – one of the most durable competitive advantages a roofing company can build.

Start ugly. Start now. Build the muscle.

Justin’s first content was all unedited Instagram stories. Autocaptions that misspelled his own company name. Sixty-second clips shot in the field between jobs. No crew, no editing software, no plan.

He posted anyway. Every day.

This is one of the most underrated digital marketing tips for roofers: start before you’re ready. The first videos will be bad. Post them anyway.

They’ll sink to the bottom of your feed and nobody will ever find them. But the experience you get shooting them will build you a skill you cannot buy. Your on-camera confidence. Your eye for what works. Your ability to frame a job site moment into something a homeowner will actually want to watch.

The muscle analogy matters here. You don’t skip the gym because you’re not strong yet. You show up and lift until you are.

Content works the same way. The roofing companies that are dominating their local markets on socials right now were awkward on camera two years ago. They just didn’t quit.

One specific move Justin recommends for getting started: grab a DJI Mic 2, open Instagram’s free Edits app, and shoot. No expensive gear. No editing suite. Just real people, real job sites, and a little bit of nerve.

Authentic beats polished, every single time.

There is more AI-generated content flooding the internet than ever before. Fake faces, fake job sites, and fake roofs on fake houses. Homeowners can tell even when they can’t name it.

What cuts through is authenticity. A crew chief with mud on his boots explaining why proper ventilation matters. A quick selfie video in front of a job that just got done. An owner in a tuxedo at a home show with baby chickens in the booth. This kind of content builds trust in a way no produced brand video ever will.

Justin wore a full tuxedo for three days at a home show. People asked him why, and he said he dressed to impress. It got a lot of attention.

The age of raw, authentic content is here. For roofing companies willing to show who they actually are online, it’s one of the most powerful content marketing techniques right now.

How to scale content without losing your brand

When Puetz Construction got big enough to hire help, Justin didn’t go around looking for a traditional marketing manager. He hired a content creator named Tyler with one core qualification: the ability to edit fast.

Most videographers, Justin will tell you, want to make highlight reels and turn four days of production into one polished video. Justin doesn’t have time for that and neither does your market.

Volume, consistency, and speed win. One good video posted today beats one perfect video posted next week every time.

Justin’s process with Tyler is straightforward. He shows up to the job site with a rough idea of the video already in his head. He gives Tyler the shot list. Tyler shoots, edits on his phone, adds captions, and posts. The whole thing moves fast because it’s supposed to.

The one other important piece Justin credits for making this work is Contractor Dynamics. We trained Tyler on the marketing fundamentals: how to run ads, how to manage a Google Business Profile, how to use AI tools, and how to read data. That freed Justin to stay in his role as the visionary while Tyler handled the execution with real marketing knowledge behind him.

Turn every roof you install into a neighborhood marketing machine.

Every job site Puetz Construction works is a branded billboard. Yard signs front and back. Wrapped trucks parked in full view. A branded dump trailer. On one recent commercial project, they hung a five by fifteen foot banner on the building. The city loved it.

Justin’s take on yard signs is that it only costs five dollars, so put one up. Every neighbor who drives past that job site is a potential customer. You already earned that visibility by doing the work. Don’t leave it on the table.

For markets where yard signs aren’t allowed, Justin parks a truck and leaves door hangers. He knocks and introduces himself not to pitch, but to make sure nobody’s yard gets damaged and to hand over a number. That’s not soliciting. That’s being a neighbor.

Google reviews are your most underbuilt asset.

Puetz Construction has been in business for nine years. They’ve been actively collecting Google reviews for three. They’re currently sitting at over 335 five-star reviews and are second in their market. Justin tracks competitor review counts in a spreadsheet. He knows exactly when he’ll pass the leader at his current pace. It’s about a year and a half out.

Here’s the math he shared that every roofing owner should write down. To cancel out a single one-star review so it doesn’t show in your rating, you will need 79 five-star reviews. That’s how fast a bad review can drag you down if you’re not building volume. That’s why collecting reviews consistently isn’t optional. It’s infrastructure.

The other reason this matters is pricing power. A 5 star with ten reviews means nothing. A 5 star with 335 reviews tells every homeowner doing their due diligence that this roofing company has done this hundreds of times and every single one of those customers was happy enough to say so publicly.

This kind of reputation lets you charge what you need to charge to run a real business, hire real people, and deliver a real experience. It repels the homeowners looking for the lowest price and attracts the ones looking for the best contractor. That’s roofing business reputation management done right.

The system behind the growth: EOS

Justin runs Puetz Construction on the Entrepreneurial Operating System. He was skeptical at first. He read Rocket Fuel, skimmed the chapters, and didn’t retain much. But he committed to implementing it anyway.

Two and a half years later, he doesn’t know his clients by name anymore. His integrator owns the operations. His project manager owns the production. His sales team owns the pipeline. Justin owns the vision.

For roofing company owners who feel like every decision runs through them, like nothing moves without their direct involvement, like growth keeps creating chaos instead of momentum, EOS is worth a hard look. It’s not a magic system. It’s a structure that forces clarity on who owns what, makes accountability visible, and creates space for the owner to actually work on the business instead of drowning in it.

The book Justin recommends to start your EOS journey: Rocket Fuel by Gino Wickman and Mark C. Winters.

The Bottom Line

Justin Puetz built a roofing company that dominates its local market not by outspending the competition but by outshowing them. More content and more consistency on every platform. A team with the right people in the right seats. A sales process built around a real experience. And a relentless focus on reputation.

This strategy is not complicated. They came from executing the kind of digital marketing tips for roofers that most owners hear and never act on. It requires showing up when it’s inconvenient, posting when you’d rather not, and building systems that keep growing even when you’re not in the room.

Ready to see the system behind results like Justin’s? book a Marketing Clarity Call and we’ll show you exactly how it works. If you’re ready to go deeper and want your team trained to run it all in-house, explore our Consulting Program and let’s build it together.

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Kelly Langan profile picture
Kelly Langan
2 weeks ago
Our company Aesthetic Elements Inc. teamed up with Contractor Dynamics for marketing and re-building our website. I have been working with Coleman and Sydney who have done a great job providing clarity for our branding and action steps to build our website and create marketing. I am so excited to have teamed up with them and continue to grow our Online presence.
Austin Lee profile picture
Austin Lee
3 weeks ago
I worked with Coleman and the Contractor Dynamics team to develop marketing strategy for a fellow client of ours. Coleman really knows his stuff when it comes to creative strategy and marketing for local service businesses. Love the work they are doing. Incredibly valuable for any home services company that is struggling for direction in their marketing efforts. A+
Brian Neaton profile picture
Brian Neaton
3 weeks ago
Our company signed up for Contractor Dynamics about six months ago and it has been one of the best decisions we have made to date. With Contractor Dynamics also being an EOS company the communication has been clear and concise. I, myself, am not on the marketing team but with my role need to know enough to understand. Chad has been great to work with and has went above and beyond to help our company align with not only our marketing goals but our company vision. Thank you Chad!
Tyler Gliem profile picture
Tyler Gliem
3 weeks ago
As someone new to this industry, Contractor Dynamics has been invaluable to my growth. Chad and Coleman are always available when I have questions, and their guidance has made a real difference. The weekly industry calls are fantastic—connecting with others facing similar challenges keeps me motivated and learning constantly.

My 1-on-1 sessions with Chad are particularly impactful. He doesn't just answer questions; he helps me think differently about problems and challenges I face. His insights have opened doors I didn't know existed.

I can't recommend Contractor Dynamics enough. If you're looking to accelerate your growth in this field, they're absolutely worth it.
Diego Smith profile picture
Diego Smith
4 weeks ago
Working with Coleman has been a great. I'm very lucky to have him as a trainer, he really takes his time to understand my business and help us not just with marketing but all the other aspects of our business to grow in all areas.
I really appreciate how genuine and caring the whole contractor dynamics team has been.
David Goering profile picture
David Goering
1 month ago
Worked with Sydney from Contractor Dynamics to build a new website for Higher Dimensions Roofing. It came out incredible, exactly how we wanted it. location pages, shows our Facebook, google and BBB reviews, a website that shows exactly who we are, and what we do. She was great to work with for all the personal edits and touches to get it exactly how you want it. Always helpful, smiling, and quick to respond and get it done. We appreciate them helping us build a website that we have full ownership of, and they now help us maintain and host it going forward.
Greg Hiltz profile picture
Greg Hiltz
1 month ago
The Contractor Dynamics team, particularly Coleman Hubert, was great to work with. They really helped me fine tune my marketing strategy and were thoughtful about content generation, Google optimization and social media advertising.
Clay Watson profile picture
Clay Watson
1 month ago
Coleman, Elizabeth and the team at Contractor Dynamics has been a great value add to our team this year. They are attentive, responsive, detailed oriented, and do a great job collaborating with our Marketing Team to ensure we are enhancing all our processes and checking our blind spots at all times. Been a great experience.
Alvaro Mejia profile picture
Alvaro Mejia
2 months ago
The amount of value I got from working together is priceless. Coleman and Elizabeth have not only opened my eyes to this world of marketing but also been very patiently with me. Don't make the same mistake I did and waste money with other companies. Hands down the best experience I've ever had, thank you guys
Brittany Carney profile picture
Brittany Carney
3 months ago
Contractor Dynamics has been an absolute game-changer for our business. Their program doesn't just teach marketing, it gives us the tools to confidently take control of our own marketing with real strategies that work. Every week we walk away with new perspective and knowledge that we can then implement right away.
One of the biggest benefits we have found with Contractor Dynamics is the community they've built. The support, collaboration and shared experience inside the group is unmatched. We hope to continue to be a part of this community because the value goes beyond marketing and is the people, the conversations and the constant growth we physically see each and every week.
If you are looking to take your marketing to the next level, we highly recommend Contractor Dynamics!
Bill Burkhardt, Jr. profile picture
Bill Burkhardt, Jr.
3 months ago
We have been working with Chad, Coleman, and the team at Contractor Dynamics for about 3 months now and I will say they have been absolutely worth the investment. I hired them to help me recruit and onboard a marketing operations manager to assist me, and I have been shocked at how much more I am learning and receiving from their team. If you are struggling with the structure in your marketing department, or want to grow your marketing team or skillset, I would highly recommend them!
Allyn Weddle profile picture
Allyn Weddle
4 months ago
We've had a great experience working with Contractor Dynamics. Coleman worked closely with Matt throughout the process and did an excellent job helping our team bring structure and clarity to our marketing efforts.

What stood out most was how practical and actionable everything was. It was not just theory, but real systems we could implement right away. Coleman was responsive, knowledgeable, and easy to work with, and he made sure our team understood the “why” behind the strategy so we can keep building on it long-term.
Adam Bowie profile picture
Adam Bowie
4 months ago
Elizabeth at Contractor Dynamics is beyond knowledgeable and genuinely invested in helping move your company's marketing and sales function forward in the right way. You can tell she cares about both the client experience and the quality of the work being delivered. Highly recommend connecting with Elizabeth.
Randy Martin Hurtado profile picture
Randy Martin Hurtado
4 months ago
An amazing company who truly cares for the success of their clients. Whether you’re looking to learn how to market your company or need marketing services, they’ve got you covered!
Ethan Andes profile picture
Ethan Andes
4 months ago
Joseph and his team do a great job helping companies with their marketing. I highly recommend them.
Joshua Hartsook profile picture
Joshua Hartsook
4 months ago
As a business owner I am so grateful for coming across Contractor Dynamics. I was always skeptical of the so called marketing "experts" but they have been a huge catalyst to our growth as a company and given us new found appreciation for what it takes to look at and run marketing the right way. We still have a long way to go but with the leadership of Coleman and Chad I can say they have opened up my eyes to so much, and I always look forward to our one on one meetings. If you want to learn and partner with honest, transparent, accountable, and more importantly top notch experienced professionals in the contracting and roofing space they are worth every penny of time and money!

- Josh H.
The Roofing Guys Inc.
Mayson Madden profile picture
Mayson Madden
4 months ago
Has been instrumental to our growth. The biggest ROI we've made.
Aaron Brilliant profile picture
Aaron Brilliant
5 months ago
Contractor Dynamics has been an absolute game changer for our business. Coleman is a true legend — he’s helped me and our team build a clear, effective marketing strategy from the ground up. From dialing in the right geographic targeting to structuring budgets and execution, his guidance has been incredibly thoughtful and detailed.

What really stands out is the level of care. Coleman and the entire team consistently go the extra mile — it’s never just surface-level marketing advice. They genuinely care about helping you win and grow your business the right way.

The entire team — including Joe, Elizabeth, Bobby and everyone I’ve interacted with — is phenomenal. This is a next-level organization that brings way more value than just marketing.

If you’re considering working with Contractor Dynamics, it’s honestly a no-brainer.
Marketing Team profile picture
Marketing Team
5 months ago
Working with the CD team on our website launch was an incredible experience. We had a very specific vision for this project, and Bobby P. was instrumental in bringing it to life. His attention to detail and proactive updates kept everything on track, and he remained consistently responsive to our many questions throughout the process.

Bobby is a true expert across SEO, web development, and digital marketing, and having him oversee the project from start to finish gave us total peace of mind. Our site recently went live, and it is exactly what we envisioned. Strong communication with our point of contact was our top priority, and Bobby exceeded every expectation. Thank you to the entire team at CD, we are already looking forward to our next project together!

-- Thania Menjivar, Marketing Manager w/ Texas Advantage Roofing
Stephen Vazquez profile picture
Stephen Vazquez
5 months ago
I own a small roofing company. I’m talking 8-12 roofs per month. Last November I made a huge leap and decided to partner with CD. Financially, it was a HUGE decision. So far it’s come to be the best decision I’ve made for my business as far as marketing goes.

I get phone calls every single day from 2-3 marketing agencies trying to earn my business. Save yourself the time and money and partner with Contractor dynamics. You won’t regret it.
Bryan Eitel profile picture
Bryan Eitel
5 months ago
Working with Contractor Dynamics has been a great experience. They helped raised brand awareness in a new market with their Meta Ads Marketing campaigns. It's been great to have Bobby manage our digital marketing. Highly recommended
Steve Gilson profile picture
Steve Gilson
6 months ago
My zoom call with Elizabeth could not have gone better. She asked all the right questions, helping me to figure what are the most important first steps in developing our marketing plan. I feel confident in the information she gave me and know that implementing those steps will get us off on the right path. I highly recommend any company that wants to know how to plan their marketing strategy to reach out the Contractor Dynamics!
Kaylee Ring profile picture
Kaylee Ring
6 months ago
Coleman and the Contractor Dynamics team does a great job of building community. Our internal marketing team enjoys the amazing insight and overall knowledge the CD team shares. I would recommend them to whoever wants to learn how to be successful in meta, google, or anything marketing related...the CD team is who you need.
Marindia Humbert profile picture
Marindia Humbert
6 months ago
Coleman is amazing to work with! He supports our marketing department here at Southern Premier Roofing. We have seen so much growth.
Tom Banes Jr. profile picture
Tom Banes Jr.
6 months ago
We've been working with Coleman at Contractor Dynamics for a little over a year. He really knows his stuff when it comes to marketing for roofing companies. He does a great job breaking things down into simple, practical strategies that contractors can actually use to grow their business.

I’ve picked up a lot of valuable insights from him on branding, marketing, and lead generation. You can tell he genuinely cares about helping contractors improve and stay ahead in a competitive market.

If you’re a contractor looking to get better at marketing and building your brand, I’d definitely recommend working with Coleman and the team at Contractor Dynamics.
Katelyn Cheatham profile picture
Katelyn Cheatham
7 months ago
Contractor Dynamics, specifically Coleman and Chad, has been a game changer for our marketing and sales department. I value the skills they teach you with their wide array of videos in their dashboard, covering topics like Google ads, meta ads, content creation, marketing planning, etc. Our 1:1 calls with Coleman and Chad give us insight into our own marketing campaigns, efforts, and progress while the group calls provide a safe collaborative space to connect with other marketing teams from different companies. It’s a company that not only supports your marketing and sales efforts but also empowers your team to succeed independently from third-party marketing companies, giving you full control of your marketing and sales.
Ronnie Lollar profile picture
Ronnie Lollar
7 months ago
The team at Contractor Dynamics helped completely change our outlook and results on marketing. They helped create a structured plan to understand where our time and market dollars should be focused. If you feel as though you are spending money on marketing and getting minimal return; you need to partner with the Contractor Dynamics team. Great return on investment.
Dan Fleming profile picture
Dan Fleming
8 months ago
We've gotten great value out of our partnership with Contractor Dynamics. I've enjoyed our meetings and learned a lot through their roofing marketing expertise. Bobby's been insightful and helpful in our discussions. If you have gaps in your marketing and growth, I'd recommend checking this team out!
Crissy Belk profile picture
Crissy Belk
8 months ago
From a marketing perspective, I have gained so much knowledge as a result of our membership with Contractor Dynamics.

Their video library is relevant and the coaching time with Coleman has been extremely beneficial to understanding the available tools and avenues. I highly recommend their services if you are trying to do as much in house marketing as possible.
Kenneth Mercadante profile picture
Kenneth Mercadante
9 months ago
Have been working with Contractors Dynamics for a couple months now on the Meta Ads side of things. Our business has been around for a long time but needed help re-establishing our brand. We’ve seen great results so far and excited to keep working together. Thanks to Sydney too for being extremely organized and prepared to always help us grow and get better 💪🏼👏🏼
Sean Kelly profile picture
Sean Kelly
9 months ago
Partnering with Contractor Dynamics has been one of the most impactful business decisions we’ve made at Cutting Edge Contracting. As COO and owner, I’m constantly focused on scaling our operations in a sustainable, high-integrity way, and digital marketing is a critical piece of that puzzle. The team at Contractor Dynamics, especially Coleman, has played a key role in helping us align our marketing strategy with our overall business goals.

What sets them apart is their deep understanding of the contractor space. They don’t just throw marketing jargon at you, they listen, they understand the unique challenges we face as a contractor, and they tailor strategies that actually move the needle. Their support in our website rebuild and SEO overhaul has been instrumental in helping us generate more qualified leads, improve our online presence, and ensure our digital brand reflects the same professionalism we bring to every job site.
Beyond the results, it’s the way they work that really resonates with me. Communication is clear and timely, expectations are set and met, and there’s never a question about whether or not they care about our success. They operate with a high level of integrity, which is non-negotiable for us.

I highly recommend Contractor Dynamics to any business owner in the contracting space who’s serious about leveling up their marketing, brand, and lead generation. They’re the real deal, and a true extension of our team.
Matthew Heflin profile picture
Matthew Heflin
9 months ago
Working with Contractor Dynamics has been a great experience! They are insanely knowledgable and have so many connections in the industry to offer a fantastic experience that shows results. We have definitely grown in our marketing efforts in the time since we began their training. We appreciate the team, especially Coleman who has been a life saver!
Patrick Ruegemer profile picture
Patrick Ruegemer
11 months ago
We’ve been extremely impressed with Contractor Dynamics since partnering with them this spring. Joseph Hughes has built an incredible team. You can feel the drive, passion, and commitment to their core values in every interaction.

Our main point of contact, Coleman, has been outstanding. The information, insights, and support he’s provided have been invaluable. He played a key role in helping us hire a Marketing Manager and has continued to support us through training, Zoom calls, feedback, and ongoing guidance.

The level of professionalism and dedication from Contractor Dynamics has made a real impact on our business, and we’re grateful for the partnership.

P.S
Joe,
Coleman needs a raise and you should fly out with him this coming Memorial Day and participate in our company sponsored Murph Event.
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