Tim Conley, Joe’s business partner at Contractor Dynamics, joins the show to discuss the biggest mistake roofing companies make in online advertising and marketing.

And that mistake is when you don’t focus on what’s in it for your audience. It’s all about “me”.

To illustrate, you lose interest when a company shows you an ad talking about who THEY are and what THEY do. The same goes for your audience as well.

Whenever you are providing content, it should bring value to your prospects. It can be in the form of education or entertainment. What matters is that you ensure your audience gets something in return for giving you their time and attention.

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